新经济管理英语

Section 1 Management and Decision Making

Unit 1 Management

Part 1 Intensive Reading Managements

New Paradigms

Notes

Part 2 Extensive Reading Gentlemen,

This Is Football

Notes

Exercises

Unit 2 Decision Making

Part 1 Intensive Reading

Introduction to Decision Making Methods

Notes

Part 2 Extensive Reading Elements of

Decisions

Notes

Exercises

Section 2 Economics

Unit 3 The Outline of Economy

Section 1  Management and Decision Making

Unit 1  Management

Part 1  Intensive Reading  Managements

New Paradigms

Notes

Part 2  Extensive Reading  Gentlemen,

This Is Football

Notes

Exercises

Unit 2  Decision Making

Part 1  Intensive Reading

Introduction to Decision Making Methods

Notes

Part 2  Extensive Reading  Elements of

Decisions

Notes

Exercises

Section 2  Economics

Unit 3  The Outline of Economy

Part 1  Intensive Reading

Economics.The Foundation of Business

Notes

Part 2  Extensive Reading  Ten

Principle of Economics

Notes

Exercises

Unit 4  The Outline of Economy

Part 1  Intensive Reading

Money.Introduction

Notes

Part 2  Extensive Reading  Optimal

Response to the Fed Printing Dollars

Notes

Exercises

Section 3  Organizational Behavior and Human Resource

Unit 5  Organizational Behavior

Part 1  Intensive Reading  An Overview

of Organizational Behavior

Notes

Part 2  Extensive Reading Global

Organizational Behavior

Notes

Exercises

Unit 6  Human Resource

Part 1  Intensive Reading  HR

Management Contributes to Organizational

Success

Notes

Part 2  Extensive Reading  An Overview

of Human Resource Management

Notes

Exercises

Section 4  Marketing

Unit 7  The Concept of Marketing

Part 1  Intensive Reading  What Is

Marketing?

Notes

Part 2  Extensive Reading

Swatehmobile:Is the Time Right forSmall Cars

Notes

Exercises

Unit 8  International Marketing

Part 1  Intensive Reading  Global

Marketing in the Twenty-First Century

Notes

Part 2  Extensive Reading  Look Whos

Stalking Wal-Mart

Notes

Exercises

Section 5  Production and Operations Management

Unit 9  Operations Management and Product

Development

Part 1  Intensive Reading

Introduction to Operations Management

Notes

Part 2  Extensive Reading  Product

Development Process

Notes

Exercises

Unit 10  Supply Chain Management and Quality

Management

Part 1  Intensive Reading  Supply

Chain Management

Notes

Part 2  Extensive Reading  Quality

Management and Jurans Legacy

Notes

Exercises

Section 6  Strategic Management

Unit 11  An Overview on Strategic Management

Part 1  Intensive Reading  The

Strategic Management Process

Notes

Part 2  Extensive Reading

Understanding Strategy

Notes

Exercises

Unit 12  Industry Analysis

Part 1  Intensive Reading  The Five

Competitive Forces That Shape Strategy(Part I )

Notes

Part 2  Extensive Reading  The Five

Competitive Forces That Shape

Strategy (Part II )

Notes

Exercises

Section 7  Accounting and Financial Management

Unit 13  Accounting

Part 1  Intensive Reading  A Review of

Accounting

Notes

Part 2  Extensive Reading  Management

Accounting as Normal Social Science

Notes

Exercises

Unit 14  Financial Management

Part 1  Intensive Reading  The

Fundamental of Financial Management

Notes

Part 2  Extensive Reading  Financial

Performance and Goal Setting

Notes

Exercises

Section 8  Project Management

Unit 15  Project Management and Project Manager

Part 1  Intensive Reading

Introduction to Project Management

Notes

Part 2  Extensive Reading  How to Be a

Successful Project Manager

Notes

Exercises

Unit 16  Project Planning

Part 1  Intensive Reading  Planning

Fundamentals

Notes

Part 2  Extensive Reading  Project

Management of Unexpected Events

Notes

Exercises

Section 9  Information Management

Unit 17  Framework of Information Management

Part 1  Intensive Reading  Towards a

Framework for Information Management

Notes

Part 2  Extensive Reading  Barriers to

Information Management

Notes

Exercises

Unit 18  Issues of Information Management

Part 1  Intensive Reading  Information

Management

Notes

Part 2  Extensive Reading  Corporate

Portals:a Literature Review of a New Concept in Information

Management

Notes

Exercises

本书是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块（Section）18个单元（Unit），其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面，选文语言规范准确，体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。本书采用模块化设计，与学生所学专业内容结合紧密，针对性强，能激发学习积极性。通过本书的学习，学生可以有效地掌握经济、管理方面的专业词汇，提高阅读和写作能力。

　　本书除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外，也可作为其他相关专业的专业外语教材，以及相关专业人士英语自学材料。

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　　本书根据管理和经济专业核心课程的设置情况，采用系统的模块（Section）式课程设计。课程内容设计成相对独立的多个模块，每个模块对应一门核心课程，每个模块根据内容的多少，分为2个讲授单元（Unit），这样可以使学生较为系统和全面地掌握各主要管理领域的英文专业知识。本书共9个模块18个单元，其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面。每个单元分为精读、泛读、注释和练习等部分。每单元的练习以写作和翻译为主，写作练习采用研究生入学考试和PETS5考试写作考题形式，即Summary写作和Case写作。这样在提升学生专业英语知识的同时，又可提高学生的写作和应试能力。