商务英语
商务英语封面图

商务英语

马瑞华, 杨海兰, 主编

出版社:武汉理工大学出版社

年代:2009

定价:36.0

书籍简介:

本书主要内容包括基础商务对话、建立贸易关系、外贸实务会话、签订合同等,每章有案例、情景对话以及商务来往中的英文写作等。

书籍目录:

Unit One

Text A International Trade

Text B Trade Frictions and Protectionism

Business Writing Automatic Reply

Business Dialogue First and Further Contact

Unit Two

Text A The Nature of Cross-cultural Negotiation

Text B Eight Steps to Success in Negotiating

Business Writing Memo

Business Dialogue Business Negotiation

Unit Three

Text A Cultural Awareness: An Essential Element of Doing Business Abroad

Text B Business Negotiations with the Koreans.A Cross-cultural Perspective

Business Writing Contracts

Business Dialogue After-sale Services

Unit Four

Text A Cultural Differences in International Business

Text B Business Cards

Business Writing Resume/CV (Curriculum Vita)

Business Dialogue Hotel Reservation & Check Out

Unit Five

Text A Income and Work

Text B Culture and Economic Development

Business Writing Resignation

Business Dialogue Saying Good-bye

Unit Six

Text A Human Resource Policies--Employee Selection

Text B Testing, Testing--The New Job Search

Business Writing Recruiting Advertisement

Business Dialogue An Invitation to Dinner/At Dinner

Unit Seven

Text A Hiring Employees--Its not Just Luck

Text B How to Shine at a Job Interview

Business Writing Congratulations & Wishes

Business Dialogue Job Interview

Unit Eight

Text A Marketing Mix and McDonalds Five Ps

Text B Coca-Colas Global Marketing Strategy

Business Writing Thanks & Apologies

Business Dialogue Eating and Drinking

Unit Nine

Text A Strategic Issues in Chinese Marketing

Text B The Changing Concept of Marketing

Business Writing Special Persuasive Requests

Business Dialogue Business Visiting

Unit Ten

Text A Culture Important in Advertising

Text B The Major Participants in the Advertising Business

Business Writing Advertisement

Business Dialogue At the Customs

Unit Eleven

Text A Environmental Degradation

Text B Design of Environmental Policy

Business Writing Meeting Notice

Business Dialogue Sightseeing

Unit Twelve

Text A Population

Text B Achievements and Developments in Population and Family Planning in Chi

Business Writing Welcome New Employees

Business Dialogue Cancel an Appointment

Unit Thirteen

Text A Sorry, Officer, I Was Just Surfing

Text B Audi Stories behind the Four Rings

Business Writing Application Letters

Business Dialogue Introduction

Unit Fourteen

Text A Nike, from Small Beginnings to World Giant

Text B Nokia: Voice from Finland

Business Writing Refusal Letters

Business Dialogue Display and Marketing of Samples

Unit Fifteen

Text A IT Grows Up

Text B The Number One Problem

Business Writing Special Persuasive Claims

Business Dialogue Complaints and Claims

Unit Sixteen

Text A 10% of Population Has Shopped on Web, Study Shows

Text B eBay Makes Online Buying Easier

Business Writing Invitation Cards and Letters

Business Dialogue Discussing the Price

Unit Seventeen

Text A The Banking Industry in China

Text B Politics vs. Economics

Business Writing Seeking for Joint Venture Partners

Business Dialogue WTO and Chinas Economy

Unit Eighteen

Text A Foreign Direct Investment

Text B Product Life Cycle

Business Writing Personal Statement

Business Dialogue Reception and Parting

Unit Nineteen

Text A The Global Financial System

Text B Current Accounts

Business Writing Recommendation Letters

Business Dialogue Appointment

Reference

内容摘要:

《商务英语》主要针对经济管理类学生而编写,在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则,介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分,即Text A、Text B、Business Writing和Business Dialogue,此外,每一单元都附有词汇和练习题,便于学生预习和复习。

编辑推荐:

《商务英语》是“高等学校商务英语专业系列教材”之一,全书共分19个章节,充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则,具体内容包括国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资等。该书可供各大专院校作为教材使用,也可供从事相关工作的人员作为参考用书使用。

书籍规格:

书籍详细信息
书名商务英语站内查询相似图书
9787562929390
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出版地武汉出版单位武汉理工大学出版社
版次1版印次1
定价(元)36.0语种简体中文
尺寸19装帧平装
页数印数 3000

书籍信息归属:

商务英语是武汉理工大学出版社于2009.07出版的中图分类号为 H31 的主题关于 商务-英语 的书籍。