商务英语
出版社：武汉理工大学出版社
年代：2009
定价：36.0
书籍简介:
本书主要内容包括基础商务对话、建立贸易关系、外贸实务会话、签订合同等，每章有案例、情景对话以及商务来往中的英文写作等。
书籍目录:
Unit One
Text A International Trade
Text B Trade Frictions and Protectionism
Business Writing Automatic Reply
Business Dialogue First and Further Contact
Unit Two
Text A The Nature of Cross-cultural Negotiation
Text B Eight Steps to Success in Negotiating
Business Writing Memo
Business Dialogue Business Negotiation
Unit Three
Text A Cultural Awareness： An Essential Element of Doing Business Abroad
Text B Business Negotiations with the Koreans.A Cross-cultural Perspective
Business Writing Contracts
Business Dialogue After-sale Services
Unit Four
Text A Cultural Differences in International Business
Text B Business Cards
Business Writing Resume/CV （Curriculum Vita）
Business Dialogue Hotel Reservation & Check Out
Unit Five
Text A Income and Work
Text B Culture and Economic Development
Business Writing Resignation
Business Dialogue Saying Good-bye
Unit Six
Text A Human Resource Policies--Employee Selection
Text B Testing, Testing--The New Job Search
Business Writing Recruiting Advertisement
Business Dialogue An Invitation to Dinner/At Dinner
Unit Seven
Text A Hiring Employees--Its not Just Luck
Text B How to Shine at a Job Interview
Business Writing Congratulations & Wishes
Business Dialogue Job Interview
Unit Eight
Text A Marketing Mix and McDonalds Five Ps
Text B Coca-Colas Global Marketing Strategy
Business Writing Thanks & Apologies
Business Dialogue Eating and Drinking
Unit Nine
Text A Strategic Issues in Chinese Marketing
Text B The Changing Concept of Marketing
Business Writing Special Persuasive Requests
Business Dialogue Business Visiting
Unit Ten
Text A Culture Important in Advertising
Text B The Major Participants in the Advertising Business
Business Writing Advertisement
Business Dialogue At the Customs
Unit Eleven
Text A Environmental Degradation
Text B Design of Environmental Policy
Business Writing Meeting Notice
Business Dialogue Sightseeing
Unit Twelve
Text A Population
Text B Achievements and Developments in Population and Family Planning in Chi
Business Writing Welcome New Employees
Business Dialogue Cancel an Appointment
Unit Thirteen
Text A Sorry, Officer, I Was Just Surfing
Text B Audi Stories behind the Four Rings
Business Writing Application Letters
Business Dialogue Introduction
Unit Fourteen
Text A Nike, from Small Beginnings to World Giant
Text B Nokia： Voice from Finland
Business Writing Refusal Letters
Business Dialogue Display and Marketing of Samples
Unit Fifteen
Text A IT Grows Up
Text B The Number One Problem
Business Writing Special Persuasive Claims
Business Dialogue Complaints and Claims
Unit Sixteen
Text A 10% of Population Has Shopped on Web, Study Shows
Text B eBay Makes Online Buying Easier
Business Writing Invitation Cards and Letters
Business Dialogue Discussing the Price
Unit Seventeen
Text A The Banking Industry in China
Text B Politics vs. Economics
Business Writing Seeking for Joint Venture Partners
Business Dialogue WTO and Chinas Economy
Unit Eighteen
Text A Foreign Direct Investment
Text B Product Life Cycle
Business Writing Personal Statement
Business Dialogue Reception and Parting
Unit Nineteen
Text A The Global Financial System
Text B Current Accounts
Business Writing Recommendation Letters
Business Dialogue Appointment
Reference
内容摘要:
《商务英语》主要针对经济管理类学生而编写，在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分，即Text A、Text B、Business Writing和Business Dialogue，此外，每一单元都附有词汇和练习题，便于学生预习和复习。
编辑推荐:
《商务英语》是“高等学校商务英语专业系列教材”之一，全书共分19个章节，充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，具体内容包括国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资等。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。
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