商务英语

Module 1 Job & Career

Situation 1 Application & Interview

Situation 2 Job Descriptions

Situation 3 Corporation Introduction

Module 2 The Business Communication

Situation 1 Telephoning

Situation 2 Business Correspondence

Situation 3 Business Contacts

Module 3 Business Reception

Situation 1 Accommodation Arrangement

Situation 2 Business Banquet Arrangement

Situation 3 Business Travel Arrangement

Module 4 Product Service

Situation 1 Product Description

Situation 2 Product Promotion

Module 5 Marketing

Situation 1 Market development

Situation 2 Marketing

Module 6 Business Meeting

Situation 1 Meeting Arrangement & Preparation

Situation 2 Organizing A Meeting

Module 7 Corporation Management

Situation 1 Corporation Organization

Situation 2 Personal Management

Module 8 Relationship With Clients

Situation 1 Meeting a Business Client

Situation 2 Communication with Clients

Module 9 Business Negotiation

Situation 1 Business Negotiation

Situation 2 Negotiation Process

Module 10 Corporate Culture

Situation 1 Logo

Situation 2 Branding

Module 11 Financial Management

Situation 1 Financing

Situation 2 Company Finances

Situation 3 Risk Management

Situation 4 Investment and Profit

Module 12 Trade Fairs

Situation 1 Preparations for Trade Fairs

Situation 2 Exhibiting at a Trade fair

Module 13 Social Etiquette

Situation 1 Dress & Appearance

Situation 2 Social Settings

《商务英语/高职高专“十二五”国际贸易专业（含金融方向）系列规划教材》适合用作高等院校商贸类、经济类、管理类专业的全英语教学和双语教学教材，高职高专商务英语专业的学习教材，也适合用作一般企业人员的培训教材，以及职场人士的自学参考用书。旨在为学习者提供真实商务活动中最直接和最鲜活的英语语言和商务知识。　　以日常工作中的介绍，打电话，协商沟通，参加会议，社交等基本商务技能，以及公司结构市场营销、产品与服务、进出口业务以及企业文化与商业伦理等16个典型的工作情境为背景，书中的每单元的课程设计均以真实的工作任务为素材，贴近真实商务环境。着力培养学习者在实际工作中用英语进行沟通和解决问题的能力。采用模块设计，增加了教学灵活性。教师可根据教学需要安排次序、灵活采用。同时，每个单元辅之以“BEC链接”，提供BEC考试的模拟题以方便学习者及时检验学习成果和熟悉BEC考试的模式。　　所有听力素材均来自实际商务英语工作环境，有需要听力素材、听力原文和答案的教师或学习者可联络出版社或作者。