出版社:对外经济贸易大学出版社
年代:2014
定价:25.0
本教材以理论实践一体化为核心,突出实践操作环节,详尽地介绍了当今商务函电往来的新知识和流行趋势,将英语听说读写技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有关商务知识,培养以商务知识为底蕴、语言技能为依托的新时代复合型、实用型人才。
Chapter One Written Communicationm-An Overview Parts of a Business Letter Format of a Business Letter Envelopes Addressing The Basic Principles of Business Letter-writing Structuring Communications E-mails Skill Training & ExercisesChapter Two Establishment of Business Relations Sample Letters Letter 1 Self-introduction Letter 2 Transferring business relations Letter 3 Request for establishment of business relations Letter 4 The first touch Letter 5 Credit inquiry Letter 6 Favorable reply from the bank Letter 7 Unfavorable reply from the bank Useful Sentences on Establishing Business Relations Skill Training & ExercisesChapter Three Inquiries and Replies Sample Letters Letter 1 Requesting for catalogues and price lists Letter 2 The first inquiry Letter 3 General inquiry Letter 4 Specific inquiry Letter 5 Tabulated inquiry Useful Sentences on Inquiries and Relations Skill Training & ExercisesChapter Four Making Quotations and Offers Sample Letters Letter 1 A reply to the general inquiry Letter 2 A reply to the specific inquiry (Making a Firm Offer) Letter 3 Asking for pro forma invoice Letter 4 A tabulated quotation Letter 5 Making free offers Useful Sentences on Making Quotation and offers Skill Training & ExercisesChapter Five Making Counteroffers and Declining Orders Sample Letters Letter 1 Making a counteroffer Letter 2 A reply to the counteroffer Letter 3 Acceptance of a counter counteroffer Letter 4 Declining the counteroffer Letter 5 Declining orders Letter 6 Declining a duplicate order Useful Sentences on Making Counteroffers and Declining Orders Skill Training & ExercisesChapter Six Acceptance and Orders Sample Letters Letter 1 Accepting the offer and placing an order Letter 2 Acknowledgement of an order Letter 3 Placing a repeat order (A tabulated repeat order) Letter 4 Sending an S/C with counter-signature Letter 5 Confirming an order Useful Sentences on Acceptance and Orders Skill Training & ExercisesChapter Seven Terms of Payment Sample Letters Letter 1 Asking for easier payment Letter 2 Unfavorable reply from the seller Letter 3 Favorable reply from the seller Letter 4 Asking for payment by D/A Letter 5 Declining D/A payment Letter 6 Asking for direct payment by the buyer Letter 7 Agreeing to the proposal for direct payment Useful Sentences on Terms of Payment Skill Training & ExercisesChapter Eight Letter of Credit Sample Letters Letter 1 Urging establishment of an L/C Letter 2 Advising of the establishment of an L/C Letter 3 Asking for extension to the L/C Letter 4 Asking for amendment to the L/C Letter 5 Asking for amendment to the L/C Useful Sentences on Letter of Credit Skill Training & ExercisesChapter Nine Packing and Shipment Sample Letters Letter 1 Shipping marks Letter 2 Shipping instruction Letter 3 Shipping advice Letter 4 Urging shipment Letter 5 Asking for partial shipment Letter 6 Inquiry for container shipping service Useful Sentences on Packing and Shipment Skill Training & ExercisesChapter Ten Insurance Sample Letters Letter 1 Taking out an open policy Letter 2 Requesting for covering insurance Letter 3 Effecting insurance for the buyer Letter 4 Asking the recipient to cancel breakage risk Letter 5 Insurance company writes to the insured Letter 6 Asking to cover insurance Letter 7 Arranging insurance Useful Sentences on Insurance Skill Training & ExercisesChapter Eleven Complaints and Claims Sample Letters Letter 1 Complaint of improper packing Letter 2 Settlement of improper packing Letter 3 Complaint for delayed shipment Letter 4 Settlement of the delay Letter 5 Claim for short weight Letter 6 Settlement of the claim Letter 7 Complaining about wrongly delivered goods Letter 8 Settlement of wrong delivery Useful Sentences on Complaints and Claims Skill Training & ExercisesChapter Twelve Agency Sample Letters Letter 1 Applications for sole agency Letter 2 Manufacturer's reply Letter 3 Offer to act as buying agents for importer Letter 4 Manufacturer's conf'Lrmation of agency terms Useful Sentences on Agency Skill Training & ExercisesAppendix 1 Contract合I司Appendix 2 SWIFT信用证Appendix 3 Invoice and Certificate发票及单据Appendix 4 Maritime Port海运港口Appendix 5 Airport(Airdrome)世界主要航空港(站)(机场)Appendix 6 Useful Phrases and Expressions参考文献
《外贸英语函电(第三版)/新世界·全国高职高专院校规划教材·商务英语专业》介绍随着世界经济一体化的推进,我国在国际经济活动中的地位不断提高,我们的时代与社会对从事国际商务活动的复合型人才的需求日益迫切,这对国际商务英语教学无疑提出了越来越高的要求。一本服务于国际商务英语教学的好教材也必须与时俱进。
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出版地 | 北京 | 出版单位 | 对外经济贸易大学出版社 |
版次 | 3版 | 印次 | 1 |
定价(元) | 25.0 | 语种 | 简体中文 |
尺寸 | 19 × 26 | 装帧 | 平装 |
页数 | 印数 |
外贸英语函电是对外经济贸易大学出版社于2014.出版的中图分类号为 H315 的主题关于 对外贸易-英语-电报信函-写作-高等职业教育-教材 的书籍。