跨文化交际与沟通
跨文化交际与沟通封面图

跨文化交际与沟通

甘利, 著

出版社:北京师范大学出版社

年代:2013

定价:28.0

书籍简介:

跨文化交际课程作为大学英语课程的补充和深化,旨在培养学生的文化素质,增加国际文化知识,利用语言载体,让学生了解西方社会文化、文化差异及交际文化等知识,以增强学生的跨文化交际意识,培养其跨文化交际能力。跨文化交际一直以来主要作为英语专业、商务英语专业的专业课程来开设,而随着经济全球化的发展,我国与他国的涉外交往越来越频繁,各行各业高技能应用型人才的跨文化交际知识同样需要加强,跨文化交际能力需要提高。因此一本面向高职高专学生、能够帮助他们解决跨文化交际过程中可能存在的问题的教程是有积极意义的。

书籍目录:

Project One Introduction to Culture, Communication and Inter-cultural Communication

Learning Objectives

Task One Culture

Task Two Skills in Inter cultural Communication

Task Three How to Conduct Effective Communication

Project Two Dealing with Cross-cultural Communications

Learning Objectives

Task One Language and Culture

Task Two Verbal Communication and Culture

Task Three Non-verbal Communication and Culture

Project Three Stepping into Different Cultures - East Asia

Learning Objective

Task One Understanding Thai Culture

Task Two Understanding the Communication Styles of Japanese

Task Three Understanding the Customs in South Korea

Project Four Stepping into Different Cultures - South and West Asia

Learning Objectives

Task One General Understanding of Saudi Arabia

Task Two General Understanding about India

Task Three Business Etiquettes in Israel and Saudi Arabia

Project Five Stepping into Different Cultures - Europe Ⅰ

Learning Objectives

Task One Understanding Different Cultural Lives of Britain

Task Two The Society and Customs of Germany

Task Three Understanding the Culture of France

Project Six Stepping into Different Cultures - Europe Ⅱ

Learning Objectives

Task One Understanding the Behaviors in Italy

Task Two Understanding the Business Etiquette in Italy

Task Three Understanding the Customs in Spain

Project Seven Stepping into Different Cultures - North America

Learning Objectives

Task One Understanding the Behaviors in North America

Task Two Understanding the Communication Styles

Task Three Understanding the Customs in Canada

Project Eight Stepping into Different Cultures - South America

Learning Objectives

Task One Understanding the Culture in South America

Task Two Understanding the Communication Styles in Argentina

Task Three Business Etiquettes in South America

Project Nine Stepping into Different Cultures - Africa

Learning Objectives

Task One Understanding the Culture in Egypt

Task Two Understanding the Culture of Africa

Task Three Understanding the Business Practice in Africa

Project Ten Cultural Conflicts and Intercultural Adaptation

Learning Objectives

Task One Difference on Dealing with Conflicts

Task Two Adaptation to Intercultural Communication

Task Three Cross Cultural Communications Training Key to Exercises

内容摘要:

《跨文化交际与沟通/高职高专“十二五”规划教材》采用全新的教材编写体例。传统的跨文化沟通教材都是按知识点划分的,注重理论知识的讲述,而这本《跨文化交际与沟通/高职高专“十二五”规划教材》是基于工作过程的项目化教材,以工作过程导向为指导设计内容体系,按项目划分,项目下面有具体工作任务,而且工作任务又以具体跨文化沟通问题的形式提出的。要完成这些工作任务,除了应该掌握跨文化沟通基础知识外,还要求学生必须发挥学习的主动性和积极性,通过对资料的理解和把握,灵活运用知识,完整地解答跨文化沟通的问题。

书籍规格:

书籍详细信息
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9787303167456
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出版地北京出版单位北京师范大学出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

跨文化交际与沟通是北京师范大学出版社于2012.8出版的中图分类号为 H31 的主题关于 英语-高等职业教育-教材 的书籍。