跨文化交际
跨文化交际封面图

跨文化交际

常俊跃, 等编

出版社:北京大学出版社

年代:2011

定价:26.0

书籍简介:

本教材是在内容依托教学理念指导下推出的系列英语内容依托教材之一,颠覆了以往英语精读课“为学语言而学语言”的教学模式。它依托学生密切关注的跨文化交际的内容,结合跨文化交际知识组织学生进行语言交际活动,本书共分十五个单元。前一部分主要介绍跨文化交际学的基本知识,包括如何理解交际、言语交际、非言语交际以及跨性别交际。后一部分主要以文化为内容,包括如何理解文化、文化的多样性、文化对认知的影响和文化冲突,并讨论教育、礼仪和商业谈判语境下的跨文化交际。

书籍目录:

unit 1 an introduction to intercultural communication

text a intercultural communication

text b the importance of training intercultural communication

awareness

text c the era of intercultural communication

text d stereotypes: an intercultural no-no

text e chinese and american understandings on

friendship

unit 2 understanding communication

text a components of communication

text b features of communication

text c how long does it take to say i'm getting married

(i)

unit 3 verbal communication (i)

text a cultural differences on lexical level

text b translation and cultures

text c how to improve verbal communication

unit 4 verbal communication (ii)

unit 1 an introduction to intercultural communication

text a intercultural communication

text b the importance of training intercultural communication

awareness

text c the era of intercultural communication

text d stereotypes: an intercultural no-no

text e chinese and american understandings on

friendship

unit 2 understanding communication

text a components of communication

text b features of communication

text c how long does it take to say i'm getting married

(i)

unit 3 verbal communication (i)

text a cultural differences on lexical level

text b translation and cultures

text c how to improve verbal communication

unit 4 verbal communication (ii)

text a compliments in chinese and american english (1)

text b compliments in chinese and american english (2)

text c how to address people.'?

text d conversation and culture

unit 5 nonverbal communication (i)

text a nonverbal communication

text b making a gesture

text c every body' s talking

text d top 10 nonverbal communication tips

unit 6 nonverbal communication (ii)

text a how big is your space bubble

text b time sense: polychronicity and monochronicity

text c eye contact

unit 7 cross-gender communication

text a gender differences in communication

text b six principles for effective cross-gender

communication

text c gender issues

unit 8 understanding culture

text a what is culture?

text b features of culture

text c how long does it take to say i' m getting married

(ii)

unit 9 cultural diversity

text a the basic unit of society: the individual or the

collective?

text b family structure

text c friendship of american style

unit 10 cultural influence on perception

text a shakespeare in the bush

text b generalizations and stereotypes

text c american stereotypes of china

unit 11 culture shock

text a culture shock

text b how to survive culture shock

text c can you survive reverse culture shock?

unit 12 cultural differences in education

text a classroom expectations

text b 15 important cultural differences in the classroom

text c classroom culture

unit 13 cultural differences in etiquette and protocol

text a international gift-giving etiquette

text b business card etiquette

text c how tipping works

unit 14 cultural differences in business negotiation

text a cross-cultural negotiation

text b how to steer clear of pitfalls in cross-cultural

negotiation

text c the top ten ways culture affects negotiating style

unit 15 developing intercultural competence

text a a four-step approach to intercultural communication

training

text b developing intercultural communication

competence

text c cultural awareness

参考答案

主要参考文献

内容摘要:

本书是在内容依托教学理念指导下,依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。

  本书针对的学生群体是具有中学英语基础的大学生,既适用于英语专业一、二年级学生,也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色:

   *遵循了全新的教学理念
  依托学生密切关注的跨文化交际的内容,结合跨文化交际知识组织学生进行语言交际活动。
   *涉及了系统的跨文化交际内容
  涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容,讨论了不同语境下的跨文化交际。
   *引进了真实的教学材料
  真实、地道的语言材料,穿插了大量的插图、照片等真实的视觉材料,表现手段活泼,效果生动直观。
   *设计了新颖的教材板块
  多样的板块设计促使学生积极思考、提问、探索、发现、批判,培养自主获得知识,发现问题和解决问题的能力。
   *提供了多样的训练活动
  打破了传统教材单调的训练程式,帮助教师设置真实的语言运用情境,培养学生语言综合运用能力。
   *推荐了经典的学习材料
  在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料,使教材具有了弹性和开放性,方便不同院校不同水平学生的使用。

书籍规格:

书籍详细信息
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出版地北京出版单位北京大学出版社
版次1版印次1
定价(元)26.0语种简体中文
尺寸26 × 19装帧平装
页数印数 4000

书籍信息归属:

跨文化交际是北京大学出版社于2011.7出版的中图分类号为 H319.4:G 的主题关于 英语-阅读教学-高等学校-教材 ,文化交流 的书籍。