出版社:北京大学出版社
年代:2011
定价:26.0
本教材是在内容依托教学理念指导下推出的系列英语内容依托教材之一,颠覆了以往英语精读课“为学语言而学语言”的教学模式。它依托学生密切关注的跨文化交际的内容,结合跨文化交际知识组织学生进行语言交际活动,本书共分十五个单元。前一部分主要介绍跨文化交际学的基本知识,包括如何理解交际、言语交际、非言语交际以及跨性别交际。后一部分主要以文化为内容,包括如何理解文化、文化的多样性、文化对认知的影响和文化冲突,并讨论教育、礼仪和商业谈判语境下的跨文化交际。
unit 1 an introduction to intercultural communication
text a intercultural communication
text b the importance of training intercultural communication
awareness
text c the era of intercultural communication
text d stereotypes: an intercultural no-no
text e chinese and american understandings on
friendship
unit 2 understanding communication
text a components of communication
text b features of communication
text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
text a cultural differences on lexical level
text b translation and cultures
text c how to improve verbal communication
unit 4 verbal communication (ii)
unit 1 an introduction to intercultural communication
text a intercultural communication
text b the importance of training intercultural communication
awareness
text c the era of intercultural communication
text d stereotypes: an intercultural no-no
text e chinese and american understandings on
friendship
unit 2 understanding communication
text a components of communication
text b features of communication
text c how long does it take to say i'm getting married
(i)
unit 3 verbal communication (i)
text a cultural differences on lexical level
text b translation and cultures
text c how to improve verbal communication
unit 4 verbal communication (ii)
text a compliments in chinese and american english (1)
text b compliments in chinese and american english (2)
text c how to address people.'?
text d conversation and culture
unit 5 nonverbal communication (i)
text a nonverbal communication
text b making a gesture
text c every body' s talking
text d top 10 nonverbal communication tips
unit 6 nonverbal communication (ii)
text a how big is your space bubble
text b time sense: polychronicity and monochronicity
text c eye contact
unit 7 cross-gender communication
text a gender differences in communication
text b six principles for effective cross-gender
communication
text c gender issues
unit 8 understanding culture
text a what is culture?
text b features of culture
text c how long does it take to say i' m getting married
(ii)
unit 9 cultural diversity
text a the basic unit of society: the individual or the
collective?
text b family structure
text c friendship of american style
unit 10 cultural influence on perception
text a shakespeare in the bush
text b generalizations and stereotypes
text c american stereotypes of china
unit 11 culture shock
text a culture shock
text b how to survive culture shock
text c can you survive reverse culture shock?
unit 12 cultural differences in education
text a classroom expectations
text b 15 important cultural differences in the classroom
text c classroom culture
unit 13 cultural differences in etiquette and protocol
text a international gift-giving etiquette
text b business card etiquette
text c how tipping works
unit 14 cultural differences in business negotiation
text a cross-cultural negotiation
text b how to steer clear of pitfalls in cross-cultural
negotiation
text c the top ten ways culture affects negotiating style
unit 15 developing intercultural competence
text a a four-step approach to intercultural communication
training
text b developing intercultural communication
competence
text c cultural awareness
参考答案
主要参考文献
本书是在内容依托教学理念指导下,依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。
本书针对的学生群体是具有中学英语基础的大学生,既适用于英语专业一、二年级学生,也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。本书具备以下主要特色:
*遵循了全新的教学理念
依托学生密切关注的跨文化交际的内容,结合跨文化交际知识组织学生进行语言交际活动。
*涉及了系统的跨文化交际内容
涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容,讨论了不同语境下的跨文化交际。
*引进了真实的教学材料
真实、地道的语言材料,穿插了大量的插图、照片等真实的视觉材料,表现手段活泼,效果生动直观。
*设计了新颖的教材板块
多样的板块设计促使学生积极思考、提问、探索、发现、批判,培养自主获得知识,发现问题和解决问题的能力。
*提供了多样的训练活动
打破了传统教材单调的训练程式,帮助教师设置真实的语言运用情境,培养学生语言综合运用能力。
*推荐了经典的学习材料
在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料,使教材具有了弹性和开放性,方便不同院校不同水平学生的使用。
书籍详细信息 | |||
书名 | 跨文化交际站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 北京大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 26.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 | 4000 |
跨文化交际是北京大学出版社于2011.7出版的中图分类号为 H319.4:G 的主题关于 英语-阅读教学-高等学校-教材 ,文化交流 的书籍。