翻译模因论

Preface

CHAPTER 1．Survival machines for memes

1．1 Introducing memes

1．2 Five translation SHpe：rmemes

1．3 The lOCUS ofmemes

1．4 A Popperian meme

CHAPTER 2．The evolution of translation memes

2．1 Words

2．2 The Word ofGod

2．3 Rhetoric

2．4 Logos

2．5 Linguistic science

2．6 Communication

2．7 Target

2．8 Cognition

2．9 Theory in the current meme·pool

2．10 What next?

2．1l Review

CHAPTER 3．From memes to norms

3．1 Normative VS．prescriptive

3．2 Normtheory

3．3 Norms oflanguage

3．4 What counts as a translation?

3．5 Translation norms

3．6 General translation laws and normative laws

3．7 Norms as constraints

3．8 On expectancy noHns in English

3．9 Implications

CHAPTER 4．Translation strategies

4．1 General characteristics of strategies

4．2 A classification

4．3 Motivation

CHAPTER 5．Translation as theory

5．1 Tentative Theory．Error Elimination and translational competence

5．2 Retrospective assessment

5．3 Prospective assessment

5．4 Lateral assessment

5．5 Introspective assessment

5．6 Pedagogical assessment

5．7 Mind the gap!

CHAPTER 6．The development of translational competence

6．1 Stages of expertise

6．2 The significance of memes

6．3 Teaching strategies

6．4 Ontogenetic=phylogenetic?

6．5 Bootstraps

CHAPTER 7．On translation ethics

7．1 Background issues

7．2 Norms．values and actions

7．3 Clarity

7．4 Truth

7．5 Trust

7．6 Understanding

7．7 The Translator’S Charter

7．8 Emancipatory translation

Epilogue

Appendix

References

Author index

Subject index

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