外贸英语函电

Project 1 Introduction Remarks

Task 1 Structure of Business Letters

Task 2 Form of Business Letters

Task 3 Writing Principles of Business Letters

Project 2 Establishing Business Relations

Task 1 The First Communication from the Seller

Task 2 The First Communication from the Buyer

Task 3 Credit Inquiry

Project 3 Enquiry， Offer and Counter-offer

Task 1 General Enquiry and Reply

Task 2 Specific Enquiry and Reply

Task 3 Firm Offer

Task 4 Non-firm Offer

Task 5 Counter-offer

Project 4 Order and Contract

Task 1 Orders and Acknowledgement

Task 2 Acceptance or Rejection of Orders

Task 3 Sending Contract

Project 5 Terms of Payment

Task 1 Suggesting a Certain Term of Payment

Task 2 Asking for an Easy Payment

Task 3 Urging Establishment of L/C

Task 4 Asking for Amendment to L/C

Task 5 Asking for Extension of L/C

Project 6 Shipment and Insurance

Task 1 Packing Requirements

Task 2 Shipment

Task 3 Insurance

Project 7 Complaints and Claims

Task 1 Complaints and Reply

Task 2 Claims and Settlement

Reference参考文献

Appendix附录

《高职高专商务英语应用英语专业规划教材：外贸英语函电》包括七个方面的主要内容。涉及外贸函电绪论、建立贸易关系、询盘、报盘和还盘、订单和合同、支付方式、装运和保险、申诉和索赔。《高职高专商务英语应用英语专业规划教材：外贸英语函电》特色：1.项目化，2.任务化，3.职场化。《高职高专商务英语应用英语专业规划教材：外贸英语函电》共分7个项目，理念上有突破、教法上有突破。《高职高专商务英语应用英语专业规划教材：外贸英语函电》打破了以往教材只重视函电写作的编写体例。《高职高专商务英语应用英语专业规划教材：外贸英语函电》通过对话，引出函电写作的内容，同时对国际商务活动中的商务知识进行了拓展，在突出了一定写作知识的基础上，着重强调函电写作的实践性，理论部分为1/3，实践部分为2/3。在项目任务实践活动的分析基础上，消化吸收理论知识，使理论与实践紧密结合起来，培养学生的实际操作能力。