职通商务英语综合教程

Unit 1 International Business

Section I Lead-in

Section Ⅱ Reading International Business

Section Ⅲ Language Focus

Vocabulary International Business

Grammar Gerunds and Infinitives

Translation Economic Globalization

Section IV Business Writing Fax

Section V Listening & Speaking Making Business Appointments

Section VI Business Etiquette Etiquette of Business Appointments

Unit 2 Business Expansion

Section I Lead-in

Section Ⅱ Reading Nestle S.A.

Section m Laguage Focus

Vocabulary Business Expansion

Grammar Participles

Translation Company Prospectus

Section IV Business Writing Resume

Section V Listening & Speaking Job Interview in a Multinational Company

Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company

Unit 3 Business Plan

Section I Lead-in

Section II Reading Market Assessment

Section HI Language Focus

Vocabulary Business Plan

Grammar Direct and Indirect Questions

Translation A Business Plan

Section IV Business Writing Meeting Minutes

Section V Listening & Speaking Holding a Business Plan Meeting

Section Ⅵ Business Etiquette Etiquette for Event Planning

Review 1-3

Unit 4 Business Relationships

Section I Lead-in

Section II Reading Corporate Sponsorship

Section m Language Focus

Vocabulary Corporate Sponsorship Concept

Grammar The Usage of "It"

Translation Business Relationships

Section 1V Business Writing Letters of invitation

Section V Listening & Speaking Inviting Skills

Section VI Business Etiquette Business Etiquette in Corporate Events

Unit 5 Marketing

Section I Lead-in

Section H Reading Marketing Research

Section Ⅲ Language Focus

Vocabulary Marketing

Grammar Existential Sentences

Translation Marketing Activities

Section IV Business Writing Marketing Research Questionnaires

Section V Listening & Speaking Describing Marketing Graphs

Section VI Business Etiquette Marketing Etiquette

Unit 6 Advertising

Section I Lead-in

Section Ⅱ Reading Corporate Advertising

Section Ⅲ Language Focus

Vocabulary Advertising Expressions

Grammar Nominal Clauses

Translation Advertising Activities

Section IV Business Writing Short Reports

Section V Listening & Speaking Business Telephoning

Section VI Business Etiquette Advertising Etiquette

Review 4-6

Unit 7 Import and Export

Section I Lead-in

Section II Reading Import and Export Business

Section Ⅲ Language Focus

Vocabulary Import and Export Business Words

Grammar Relative Clause

Translation Import and Export Activities

Section IV Business Writing Letters to Establish Business Relations

Section V Listening & Speaking Negotiation Skills

Section Ⅵ Business Etiquette Global Business Dress Code

Unit 8 Investment

Section Ⅰ Lead-in

Section II Reading Investments and the Investment Process

Section Ⅲ Language Focus

Vocabulary Investment

Grammar Adverbial Clause

Translation Investing Activities

Section IV Business Writing Credit Inquiry Letter

Section V Listening & Speaking Participating in a Discussion

Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy

Unit 9 Exhibitions and Trade Fairs

Section Ⅰ Lead-in

Section Ⅱ Reading Trade Exhibition Trends

Section Ⅲ Language Focus

Vocabulary Exhibition and Trade Fairs

Grammar Subjunctive Mood

Translation Exhibition Activity

Section IV Business Writing A Letter of Application

Section V Listening & Speaking Questioning and Listening Skills

Section VI Business Etiquette Etiquette for Trade Shows

Unit 10 Customer Relationship Management

Section I Lead-in

Section II Reading Manage Your Customer Care

Section m Language Focus

Vocabulary Customer Relationship Management

Grammar Agreement of Subject and Verb

Translation CRM Sentences

Section IV Business Writing Letters of Appreciation

Section V Listening & Speaking Approaching Customers

Section VI Business Etiquette How Can Customer Service Be Friendly

Review 7-10

Glossary

《职通商务英语综合教程2（附MP3光盘1张）》是在分析商贸职业人才培养目标，解构职业岗位的基础上，针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖，适合高职高专经贸商务专业的学生使用。