成功职业生涯的自我营销

PrefaceIntroductionPart 1:Self-Marketing for Career Success: How to Win the Job Competition in China　Chapter 1 : A New Way of Thinking　　Old Thinking about Jobs and Careers　　The Job Competition Crisis　　New Problems Need New Thinking　　New Thinking, New Choices　　New Thinking about Career　　Managing Your Career with Self-Marketing　Chapter 2 : Self-Marketing　　The Art of War　　Your Career, Your Business　　Applying Marketing Concepts to Your Career　　The 5Ps of Marketing

PrefaceIntroductionPart 1:Self-Marketing for Career Success: How to Win the Job Competition in China　Chapter 1 : A New Way of Thinking　　Old Thinking about Jobs and Careers　　The Job Competition Crisis　　New Problems Need New Thinking　　New Thinking, New Choices　　New Thinking about Career　　Managing Your Career with Self-Marketing　Chapter 2 : Self-Marketing　　The Art of War　　Your Career, Your Business　　Applying Marketing Concepts to Your Career　　The 5Ps of Marketing　　Fortune in Your Future　　Innovation　　Branding　　Competitive Advantage 　Career Portfolio. Your Personal Marketing Plan　Chapter 3 : Preduct　　Who Are You?　　Self-Assessment:Discovering Your Product Value　　What Employers Want:The Whole Person　　The Whole Person:The Concept of Multiple Intelligences　　　Multiple Talents and Career Choice　　Skills Employers Want　　　People Skills　　　Thinking Skills　　　Task Skills　　　Technical Skills Employers Want　 Experience Employers Want 　　　School Experience　　　Part-time Jobs　　　Volunteer Experience 　　　Internships & Social Practices　　　Personal Achievement and Personal Hardships 　Education Employers Want　 Character Employers Want　　　Positive Attitude　　　Self-confidence　　　Honest & Ethical　　　Responsible　　　Loyal　　　Ability to Work under Pressure　　　Willing to Learn　　　Flexible　 Interests Employers Want 　Values Employers Want　Chapter 4 : Positionging　　Positioning　　　Positioning Yourself in the Job Market　　Creating a Personal Brand.Dare to Be Different!　　　How to Create a Personal Brand?　　　Self-Introduction. Communicating Your Brand　　Finding Your Career Direction　　Personal Mission Statement.Finding Your Passion & Purpose　　　How to Write a Personal Mission Statement　　Identifying Your Target Market　　　Positioning According to Your Major　　Informational Interviewing　　Researching Information about Careers　　Developing Your Personal Strategic Plan　　SWOT Analysis　　SWOT Matrix　　　Writing Your Personal Strategic Plan　Chapter 5 : Price　Chapter 6 : Promotion　Chapter 7 : Placement　Chapter 8:Career Management For Life　Conelusion..Self-Marketing for Life-long Career SuccessPart 2. Career Portfolio Workbook　Part 1 :Talents and Skills　Part 2 : Experience Assessment　Part 3 : Education Assessment　Part 4 : Character Assessment　Part 5 : Interests Assessment 　Part 6 : Values Appendix I : Career PortfolioAppendix II :Internet Career & Job ResourcesReferences

This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.

作者简介 Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.