新商务英语综合教程
出版社：清华大学出版社
年代：2014
定价：39.0
书籍简介:
《新商务英语综合教程》第一册采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线, 精心设计的任务型活动贯穿每个教学单元，每单元由四个模块构成，组织和安排不同层次和多种形式的听、说、读、写、译活动，对这些基本语言技能进行训练。
书籍目录:
Unit 1 Human Resources
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is a Career in Human Resources All About?
Text B The Documents You Need to Start Your HR Department
Section C Grammar: Types of Sentences（句子类型）
Section D Fun Time: Humour
Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Does a PR Manager Do?
Text B My Advice for Future PR Interns
Section C Grammar: Relative Clause 1（关系从句1）
Section D Fun Time: Crossword Puzzle
Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Readings
Text A Finance Department: Its Role and Objectives
Text B Relationship of Finance with Other Departments
Section C Grammar: Relative Clause 2 （关系从句2）
Section D Fun Time: Brain Twisters
Unit 4 Marketing
Learning Objectives
Section A Lead-in
Section B Readings
Text A Responsibilities of the Marketing Department
Text B How to Market a New Product
Section C Grammar: Adverbial Clauses（状语从句）
Section D Fun Time: Humour
Unit 5 Research and Revelopment
Learning Objectives
Section A Lead-in
Section B Readings
Text A Research and Development
Text B Organizing R&D for the Future
Section C Grammar: Noun Clauses（名词性从句）
Section D Fun Time: Crossword Puzzle
Unit 6 Production
Learning Objectives
Section A Lead-in
Section B Readings
Text A Production Planning
Text B Production Process
Section C Grammar: Agreement（主谓一致）
Section D Fun Time: Humour
Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Readings
Text A Effective Advertising Techniques
Text B Web advertising
Section C Grammar: Inversion（倒装语序）
Section D Fun Time: Crossword Puzzle
Unit 8 Sales and After-sales Service
Learning Objectives
Section A Lead-in
Section B Readings
Text A The Secret to Sales Success
Text B After-sales Service and Its Whats, Whys and Hows
Section C Grammar: Substitution and Ellipsis（替代和省略）
Section D Fun Time: Brain Twisters
New Words and Expressions
内容摘要:
“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全套教材以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。《新商务英语教程 新商务英语综合教程 2》分为8个单元，每单元由Learning Objectives，Lead-in，Readings，Grammar和FunTime5个模块构成，以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练，并根据高职高专大一新生的实际水平对基础语法知识进行复习巩固。 《新商务英语教程 新商务英语综合教程 2》可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在一年级下学期使用。
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