出版社:清华大学出版社
年代:2014
定价:30.0
本书以“语言+商务+实践+取证”为出发点和归宿点,使学习者在提高语言能力的同时,学习必要的商务知识和掌握必要的商务交际技能,并取得剑桥商务英语证书,为日后的求职、就业和工作打下坚实的基础。本书涵盖了实用性较强的商务信函、便条、留言、备忘录、电子邮件、报告和建议。提供各类信函的常用句型与表达方式,以及每种信函的写作原则与注意事项,并配有丰富的练习,帮助学习者全面提高商务英语写作能力与沟通技巧。
Chapter 1 Language Style and Tone of Business Writing
1.1 Introduction
1.2 Language Style and Tone of Business Writing
Chapter 2 Basic Business Letter Format
2.1 Definition and Purpose of a Business Letter
2.2 Common Types of Business Letters
2.3 The Basic Format of a Business Letter
2.4 Letter Styles
2.5 Punctuation Styles
2.6 Guidelines for Writing English Business Letters
2.7 Styles of Envelope Addresses
2.8 Useful Expressions
Exercises: Basic Business Letter Format
Chapter 3 Notes
3.1 Introduction
3.2 Parts of a Note
3.3 Guidelines for Planning and Organizing Notes
3.4 Guidelines for Writing Notes
3.5 Sample Notes
3.6 Useful Expressions
Exercises: Writing Notes
Chapter 4 Faxes
4.1 Introduction
4.2 Parts of a Fax
4.3 Guidelines for Planning and Organizing Faxes
4.4 Guidelines for Writing Faxes
4.5 Sample Faxes
4.6 Useful Expressions
Exercises: Writing Faxes
Chapter 5 Email
5.1 Introduction
5.2 Parts of an Email
5.3 Guidelines for Planning and Organizing Emails
5.4 Guidelines for Writing Emails
5.5 Sample Emails
5.6 Useful Expressions
Exercises: Writing Emails
Chapter 6 Memo
6.1 Introduction
6.2 Parts of a Memo
6.3 Guidelines for Planning and Organizing Memos
6.4 Guidelines for Writing Memos
6.5 Sample Memos
6.6 Useful Expressions
Exercises: Writing Memos
Chapter 7 Minutes
7.1 Introduction
7.2 Parts of a Minute
7.3 Guidelines for Planning and Organizing Minutes
7.4 Guidelines for Writing Minutes
7.5 Sample Minutes
7.6 Useful Expressions
Exercises: Writing Minutes
Chapter 8 Invitation Cards and Letters
8.1 Introduction
8.2 Parts of an Invitation Cards and Letter
8.3 Guidelines for Planning and Organizing Invitations
8.4 Guidelines for Writing Invitations
8.5 Sample Invitations
8.6 Useful Expressions
Exercises: Writing Invitation Cards and Letters
Chapter 9 Letters of Apology
9.1 Introduction
9.2 Parts of an Apology Letter
9.3 Guidelines for Planning and Organizing Apology Letters
9.4 Guidelines for Writing Apology Letters
9.5 Sample Apology Letters
9.6 Useful Expressions
Exercises: Writing Apology Letters
Chapter 10 Letters of Complaint
10.1 Introduction
10.2 Parts of a Complaint Letter
10.3 Guidelines for Planning and Organizing Complaint Letters
10.4 Guidelines for Writing Complaint Letters
10.5 Sample Complaint Letters
10.6 Useful Expressions
Exercises: Writing Complaint Letters
Chapter 11 Letters of Adjustment
11.1 Introduction
11.2 Parts of an Adjustment Letter
11.3 Guidelines for Planning and Organizing Adjustment Letters
11.4 Guidelines for Writing Adjustment Letters
11.5 Sample Adjustment Letters
11.6 Useful Expressions
Exercises: Writing Adjustment Letters
Chapter 12 Letters of Application
12.1 Introduction
12.2 Parts of an Application Letter
12.3 Guidelines for Planning and Organizing Application Letters
12.4 Guidelines for Writing Application Letters
12.5 Sample Application Letters
12.6 Useful Expressions
Exercises: Writing Application Letters
Chapter 13 Letters of Inquiry
13.1 Introduction
13.2 Parts of an Inquiry Letter
13.3 Guidelines for Planning and Organizing Inquiry Letters
13.4 Guidelines for Writing Inquiry Letters
13.5 Sample Inquiry Letters
13.6 Useful Expressions
Exercises: Writing Inquiry Letters
Chapter 14 Order Letters
14.1 Introduction
14.2 Parts of an Order Letter
14.3 Guidelines for Planning and Organizing Order Letters
14.4 Guidelines for Writing Order Letters
14.5 Sample Orders
14.6 Useful Expressions
Exercises: Writing Order Letters
Chapter 15 Business Reports
15.1 Introduction
15.2 Parts of a Business Report
15.3 Guidelines for Planning and Organizing Business Reports
15.4 Guidelines for Writing Business Reports
15.5 Sample Business Reports
15.6 Useful Expressions
Exercises: Writing Business Reports
Chapter 16 Business Proposals
16.1 Introduction
16.2 Parts of a Business Proposal
16.3 Guidelines for Planning and Organizing Business Proposals
16.4 Guidelines for Writing Business Proposals
16.5 Sample Business Proposals
16.6 Useful Expressions
Exercises: Writing Business Proposals
References
本书根据国际商贸和我国涉外经济发展的新形势,依照涉外商务活动工作流程和职业岗位技能要求,结合商务英语写作的基本原则和特点,系统介绍:商务信函、便条、传真、电子邮件、备忘录、会议记录、商务报告、商务提案等商务英语写作的必备知识,并通过强化训练,提高应用能力,达到学以致用的目的。本书既适用于国际贸易、工商管理、涉外文秘、对外汉语、金融保险等外经外贸专业的教学,也可作为商贸与外贸企业工作者的岗位培训教材,对于广大社会读者也是一本非常有益的商务英语自学读物。
书籍详细信息 | |||
书名 | 商务英语写作站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 清华大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 30.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 | 4000 |
商务英语写作是清华大学出版社于2014.出版的中图分类号为 H315 的主题关于 商务-英语-写作-高等学校-教材 的书籍。