新编商务英语(第二版)听力教程
新编商务英语(第二版)听力教程封面图

新编商务英语(第二版)听力教程

虞苏美, 张春柏, 主编

出版社:高等教育出版社

年代:2012

定价:26.0

书籍简介:

在《新编商务英语听力》基础上进行修订,旨在通过由浅入深、由易至难渐进式的听力技能训练,逐步提高学生的“听”的能力。第一版教材《新编商务英语听力》在实际使用中受到了广泛好评,《新编商务英语听力教程(第二版)》在总结往年教学实践的基础上,对原教材作了进一步完善,使之特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。

书籍目录:

Unit 1

Part I

A. What Is Exporting?

B. The Importance of Export Trade

Part II

A. Export Market Research

B. Variables in Marketing

Part III

A. Exporting Procedures (1)

B. Exporting Procedures (2)

Part IV The World of Humor

Unit 2

Part I

A. Some Special Terms in Export Trade

B. Importance of Export Pricing

Part II

A. Setting Export Prices - Cost Considerations

B. LongChamp Makes Big China Strides

Part III

A. Business Inquiries (1)

B. Business Inquiries (2)

C. Business Inquiries (3)

Part IV The World of Humor

Unit 3

Part I

A. Foreign Investment (1)

B. Foreign Investment (2)

Part II

A. Investment Wisdom from Warren Buffet

B. Investment Environment

Part III

A. Establishing Joint Ventures

B. Preferential Policies

Part IV The World of Humor

Unit 4

Part I

A. Stock

B. Stock Market

Part II

A. Stock Value and Indexes

B. The Risk Investment

Part III

A. Warren Buffett - Ace Stockpicker

B. George Soros - The Man Who Moves Market

PartIV The World of Humor

Unit 5

Part I

A. Stock Exchange

B. A Bull and a Bear M4rket

Part II

A. Understand the Stock Market

B. How to Start an Investment

Part III

A. How to Be a Successful Stock Investor

B. Stock Market Tips

Part IV The World of Humor

Unit 6

Part I

A. What Is Insurance?

B. Insurance Is a Necessity

Part II

A. Buying Insurance

B. Health Insurance

Part III

A. Questions to Expect When Applying for

Insurance

B. Insurance Companies

PartIV The World of Humor

Unit 7

Part I

A. Life Insurance Basics

B. Property Insurance Companies

Part II

A. How to Buy Good Health Insurance

B. Travel In SUfance

PartIII

A. Screen Out Good Insurance Risks from Poor Ones

B. Tips for Buying Insurance

PartIV The World of Humor

Unit 8

Part I

A. Promotion Strategies

B. A Promoting Project

Part II

A. Giving Business Presentations (1)

B. Giving Business Presentations (2)

Part III

A. A Sales Presentation (1)

B. A Sales Presentation (2)

PartIV The World of Humor

Test One

Part I

Part II

Part III

Part IV

Part V

Unit 9

Part I

A. Why Is Finance Important?

B. Financial Market

Part II

A. The Problem oflnflation

B. Dollars in the World Market

Part III

A. Credit Cards

B. Shanghai's Financial Industry

Part IV The World of Humor

Unit 10

Part I

A. Stock Market's Miracle Man

B. Seeking the Gold Apple

Part II

A. Steve Jobs

B. Giogio Armani

Part III

A. Forbes Rich List - World's Billionaires in 2011

B. Founder of the Google Search Engine

Part IV The World of Humor

Unit 11

Part I

A. Rail Freight and Road Transport

B. Ocean Freight and Air Freight

Part II

A. Physical Distribution

B. Containerization

A. Mode of Transportation

B. Shipping Goods

Part IV The World of Humor

Unit 12

Part I

A. Shipping with an Expert

B. Easy Steps to Preparing Your Package

Part II

A. Background of DHL Worldwide Express

B. Choosing Shipping Options

Part III

A. Introduction of DHL-Sinotrans

B. Philosophies of DHL-Sinotrans

Part IV The World of Humor

Unit 13

Part I

A. What Is E-commerce?

B. What Is A Weber?

Part II

A. Sales of Real Estate on the Internet

B. How to Make Money on the Internet?

Part III

A. Email Marketing Tips

B. Email Marketing for Your Online

Business

Part IV The World of Humor

Unit 14

Part I

A. Business Unusual for Private Eyes

Detective Agencies Seek Legal Trade Status

B. Hunting Down the Unfaithful

Part II

A. Remittance Business Grows

B. Arbitration Thrives in China

Part III

A. New Firm Sells Bargains

B. Clubs Teach Kids Investment

PartIV The World of Humor

Unit 15

Part I

A. Cross-cultural Negotiations

B. The Concept of "Face"

Part II

A. Cross-cultural Negotiating Tips

B. Different Negotiating Styles

Part III

A. Negotiating in Japan

B. A Negotiation

Part IV The World of Humor

Test Two

Part I

Part II

Part III

Part IV

Part V

内容摘要:

《新编商务英语(第2版)听力教程3》为《新编商务英语(第二版)听力教程》第三册,共15个单元及期中、期末两篇测试题。每单元由4个部分组成:前3个部分的内容涉及贸易、投资、金融、股票、保险、物流、快递、谈判及网上交易等各类商务活动,其中第一、二部分拟用于课堂教学,第三部分可用作课外练习,教师和学生可根据教学实际灵活使用。第四部分为幽默故事,旨在活跃教学气氛、增强趣味性的同时,帮助学生增强语感,提高听力。

书籍规格:

书籍详细信息
书名新编商务英语(第二版)听力教程站内查询相似图书
9787040353051
如需购买下载《新编商务英语(第二版)听力教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)26.0语种简体中文
尺寸26 × 20装帧平装
页数 136 印数 5000

书籍信息归属:

新编商务英语(第二版)听力教程是高等教育出版社于2012.8出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等职业教育-教材 的书籍。