旅游英语教程

Unit 1 Tourism Industry and Tourists..

Part Ⅰ Listening and Speaking Passage 1 The Rise of Outbound Travelers from Mainl and China

Passage 2 Definitions

Dialog The Scrapping of One of the Countrys Three "Golden Week" Holidays

Part Ⅱ Reading

Text A Tourism

Text B UNWTO Sees a Promising Future for Rural Tourism Development in China

Exercises

Part Ⅲ Applied Writing

Writing a Business Letter

Exercises

Part Ⅳ Supplementary Reading

Tourism Still an Economic "Pillar".

Unit 2 Transportation

Part Ⅰ Listening and Speaking

Passage 1 Announcements

Passage 2 Tourism in Tibet

Dialog Booking a Plane Ticket

Part Ⅱ Reading

Text A Transportation

Text B China Southern Airlines Opens Air Link with Myanmar

Exercises

Part Ⅲ Applied Writing

Writing a Memorandum

Exercises

Part Ⅳ Supplementary Reading

Sun， Sea and Sand in Saipan

Unit 3 Hotel Accommodation

Part Ⅰ Listening and Speaking

Passage 1 Reservation for Accommodation

Passage 2 The Use of Function Rooms

Dialog Check-in Procedure

Part Ⅱ Reading

Text A Hotel Accommodation

Text B Room Types and Arrival/Departure Pattern

Exercises

Part Ⅲ Applied Writing Orientation Planning

Exercises

Part Ⅳ Supplementary Reading

The Management of Commercial

Accommodation

Unit 4 Hotel Management

Part Ⅰ Listening and Speaking Passage 1 Facts about Your Hotel

Passage 2 Restaurant Positioning

Dialog Career Development

Part Ⅱ Reading

Text A Managing Hotel Productivity and Controlling Labor Costs

Text B Food and Beverage Management

Exercises

Part Ⅲ Applied Writing Memo —— Delegating the Task

Exercises

Part Ⅳ Supplementary Reading

Managing Change

Unit 5 Travel Agents

Part Ⅰ Listening and Speaking

Passage 1 What Is a Tour?

Passage 2 World Travel

Dialog Terminal 3 at Beijing Airport in Use This March

Part Ⅱ Reading

Text A Package Tours

Text B China International Travel Service

Exercises

Part Ⅲ Applied Writing

Writing a Letter of Request

Exercises

Part Ⅳ Supplementary Reading

UN Chief Full of Praise for Beijing

Unit 6 Tour Guides

Part Ⅰ Listening and Speaking

Passage 1 Escorted Tours

Passage 2 Preparation before Taking a Tour Dialog Talking about the Itinerary

Part Ⅱ Reading

Text A Being a Good Tour Guide

Text B Distinct Individuals

Exercises

Part Ⅲ Applied Writing

Writing a Response to the Complaint

Exercises

Part Ⅳ Supplementary Reading

Checked Baggage Losses

Unit 7 Special Interest Tours

Part Ⅰ Listening and Speaking

Passage 1 Special-Interest Group Travel

Passage 2 Adventure Tours Dialog Holiday-Making： Hard to Make a Decision

Part Ⅱ Reading

Text A Rural Tourism

Text B Red Tourism

Exercises

Part Ⅲ Applied Writing

Writing a Letter of Apology

Exercises

Part Ⅳ Supplementary Reading

The Potential for Promoting Rural Tourism in China

Unit 8 Promotion

Part Ⅰ Listening and Speaking

Passage 1 Exhibition Promotion

Passage 2 Promotion

Dialog Tangjiahe Natural Reserve

Part Ⅱ Reading

Text A Creating a Marketing Plan——Design a Road Map to Guide Your Marketing

Campaign

Text B E-mail Marketing

Exercises

Part Ⅲ Applied Writing

Writing a Direct Mail Letter

Exercises

Part Ⅳ Supplementary Reading

Five Extraordinary Online Promotion

Secrets to Sky-rocket Your

Sales

Unit 9 MICE Tourism

Part Ⅰ Listening and Speaking

Passage 1 Overseas Posters Exhibition Launched

Passage 2 MICE Tourism——Guangzhou Gives Top

Priority to Developing Local Tourism Dialog World Expo 2010 Shanghai China

Part Ⅱ Reading

Text A The Growth of the Convention Industry

Text B MICE Industry Becomes New Development Trend in Viet Nams Tourism

Exercises

Part Ⅲ Applied Writing

Writing a Letter of Invitation

Exercises

Part Ⅳ Supplementary Reading Singapore Strengthens MICE Status

Unit 10 The Social and Cultural Impact of Tourism

Part Ⅰ Listening and Speaking

Passage 1 The Cultural Impact of Tourism

Passage 2 Tourisms Effect on Local Culture Dialog The Socio-Culturai Impact of Tourism——A New Perspective

Part Ⅱ Reading

Text A Social and Cultural Impacts of Tourism

Text B Tourisms Socioeconomic

Impact Control Measures

Exercises

Part Ⅲ Applied Writing

Writing a Letter of Reply to an Invitation

Exercises

Part Ⅳ Supplementary Reading

"Car-Free" Day

Unit 11 Ecotourism

Part Ⅰ Listening and Speaking

Passage 1 Ecotourism

Passage 2 Environmental Protection.

Dialog Ozone Layer

Part Ⅱ Reading

Text A Tourism Will Contribute to Solutions for Global ClimateChange and Poverty Challenges

Text B 2004 Nobel Peace Prize

Laureate， Professor Wangari Maathai

Exercises

Part Ⅲ Applied Writing

Writing an Announcement

Exercises

Part Ⅳ Supplementary Reading

Paulson Impressed by Green Efforts

Unit 12 Conservation of Cultural Heritage

Part Ⅰ Listening and Speaking

Passage 1 Michigan Alliance for the Conservation of Cultural Heritage

Passage 2 Conference of Conserving

Michigans Cultural Heritage in the 21 st Century Dialog The Beijing Cultural Heritage Protection Center

Part Ⅱ Reading

Text A Cultural Heritage Conservation in Municipal Planning

Text B Protection of the Great Wall

Exercises

Part Ⅲ Applied Writing

Writing a Memorandum

Exercises

Part Ⅳ Supplementary Reading

Protecting the Cultural Heritage Sites of the 20th Century

Unit 13 Tourism Organizations

Part Ⅰ Listening and Speaking

Passage 1 PATA Travel Mart 2007 Opens in Bali Indonesia

Passage 2 World Tourism Day

Dialog The Chinese Olympic Committee

Part Ⅱ Reading

Text A World Tourism Organization

Text B 2007 Press Releases： PATAs CEO Challenge 2008 Confronts Climate Change

Exercises

Part Ⅲ Applied Writing

Writing a Letter of Congratulation

Exercises

Part Ⅳ Supplementary Reading 2008 Beijing Olympics Tourism Promotion in Taiwan

Unit 14 Sightseeing (1)

Part Ⅰ Listening and Speaking

Passage 1 Mount Tai —— Symbol of the Chinese Spirit

Passage 2 Huangshan

Dialog New Subways Open for the Olympics

Part Ⅱ Reading

Text A Mount Tai —— Symbol of the Chinese Spirit

Text B Guilin

Exercises

Part Ⅲ Applied Writing

Writing a Resume

Exercises

Part Ⅳ Supplementary Reading US Tours Now Open to Chinese Groups

Unit 15 Sightseeing (2)

Part Ⅰ Listening and Speaking

Passage 1 Kunming

Passage 2 Chinese Fans Dialog The Working Hours in Beijing Will Change for the Next Two Months

Part Ⅱ Reading

Text A Shilin

Text B Xian

Exercises

Part Ⅲ Applied Writing

Writing Application Letters

Exercises

Part Ⅳ Supplementary Reading

First Group to US

Keys

本书以旅游导论为框架，同时拓展旅游业知识，目的是使读者对旅游知识有一个较全面的了解，同时关注旅游业发展的新趋势，包括红色旅游、乡村旅游、会展业、环境保护和文化遗产保护等内容。在语言技能训练方面，每个单元都涵盖听、说、读、写、译技能的全面训练，提供真实的语言环境，更利于读者掌握实用技巧。本书系统性强，内容新，具有较强的实用性、趣味性和时效性。本书适用于有一定英语基础的学习者，如英语专业、旅游类专业的本科生，也适用于旅游类高职高年级的学生。