传播学专业英语教程
传播学专业英语教程封面图

传播学专业英语教程

(美) 巴兰, 著

出版社:中国人民大学出版社

年代:2008

定价:45.0

书籍简介:

本书阐述大众传播的各种媒体,展示大众传播体系。

书籍目录:

PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication,Culture,and Media Literacy Media Literacy  What Is Mass Communication?   Communication Defined   Mass Communication Defined  What Is Culture?   Culture as Socially Constructed Shared Meaning   Functions and Effects of Culture  Mass Communication and Culture  Mass Media as Cultural Storytellers  Mass Communication as Cultural Forum  Scope and Nature of Mass Media   The Role of Technology   The Role of Money  Cultural Forum: Audience as Consumer or Audience as Product?

PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication,Culture,and Media Literacy Media Literacy  What Is Mass Communication?   Communication Defined   Mass Communication Defined  What Is Culture?   Culture as Socially Constructed Shared Meaning   Functions and Effects of Culture  Mass Communication and Culture  Mass Media as Cultural Storytellers  Mass Communication as Cultural Forum  Scope and Nature of Mass Media   The Role of Technology   The Role of Money  Cultural Forum: Audience as Consumer or Audience as Product?  Changes   Concentration of Ownership and Conglomeration   Globalization   Audience Fragmentation   Hypercommercialism   Erosion of Distinctions among Media: Convergence  Mass Communication, Culture, and Media Literacy   Oral Culture   The Invention of Writing   Literate Culture   The Gutenberg Revolution   The Industrial Revolution  Media Literacy   Elements of Media Literacy   Media Literacy Skills  Living Media Literacy: Living a Media Literate Life   Resources for Review and Discussion   Chapter Review   Key Terms   Questions for Review   Questions for Critical Thinking and DiscussionPART TWO MEDIA,MEDIA INDUSTRIES,AND MEDIA AUDIENCES  2 Books  Book Timeline A Short History of Books Books in Colonial North America  Books and Their Audiences   The Cultural Value of the Book  Media Echoes: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, Ourselves  Censorship  Scope and Structure of the Book Industry   Categories of Books  From Idea to Publication  Trends and Convergence in Book Publishing   Convergence   Conglomeration   Demand for Profits and Hypercommercialism   Growth of Small Presses   Restructuring of Book Retailing  Cultural Forum: Freedom to Read  Developing Media Literacy Skills: The Lessons of Harry Potter  Living Media Literacy: Start a Citywide Book Conversation  Resources for Review and Discussion   Chapter Review   Key Terms   Questions for Review   Questions for Critical Thinking and Discussion3 Newspapers4 Magazines5 Film6 Radio and Sound Recording7 Television8 The Internet and the World Wide Web:Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9 TheorieS and Efiects of Mass Communication1O Media Freedom,Regulation,and EthicsGlossary

内容摘要:

《传播学专业英语教程》(第四版)是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识,系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善,经改编、注释后适合专业英语教学及双语教学的需要,尤其便于多媒体教学。

编辑推荐:

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书籍规格:

书籍详细信息
书名传播学专业英语教程站内查询相似图书
丛书名大学专业英语系列教材
9787300089089
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出版地北京出版单位中国人民大学出版社
版次1版印次1
定价(元)45.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

传播学专业英语教程是中国人民大学出版社于2008.出版的中图分类号为 H31 的主题关于 传播学-英语-教材 的书籍。