出版社:高等教育出版社
年代:2012
定价:30.0
在《新编商务英语听力(教师用书)》基础上进行修订,旨在通过由浅入深、由易至难渐进式的听力技能训练,逐步提高学生的“听”的能力。第一版教材《新编商务英语听力》在实际使用中受到了广泛好评,《新编商务英语听力教程(第二版)》在总结往年教学实践的基础上,对原教材作了进一步完善,使之特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。
Unit 1
Part Ⅰ
A. What Is Exporting?
B. The Importance of Export Trade
Part Ⅱ
A. Export Market Research
B. Variables in Marketing
Part Ⅲ
A. Exporting Procedures (1)
B. Exporting Procedures (2)
Part ⅣThe World of Humor
Unit 2
Part Ⅰ
A. Some Special Terms in Export Trade
B. Importance of Export Pricing
Part Ⅱ
A. Setting Export Prices - Cost Considerations
B. Long Champ Makes Big China Strides
Part Ⅲ
A. Business Inquiries (1)
B. Business Inquiries (2)
C. Business Inquiries (3)
Part ⅣThe World of Humor
Unit 3
Part Ⅰ
A. Foreign Investment (1)
B. Foreign Investment (2)
Part Ⅱ
A. Investment Wisdom from Warren Buffet
B. Investment Environment
Part Ⅲ
A. Establishing Joint Ventures
B. Preferential Policies
Part Ⅳ The World of Humor
Unit 4
Part Ⅰ
A. Stock
B. Stock Market
Part Ⅱ
A. Stock Value and Indexes
B. Risk Investment
Part Ⅲ
A. Warren Buffett - Ace Stockpicker
B. George Soros - The Man Who Moves
Market
Part Ⅳ The World of Humor
Unit 5
Part Ⅰ
A. Stock Exchange
B. A Bull and a Bear Market
Part Ⅱ
A. Understand the Stock Market
B. How to Start an Investment
Part Ⅲ
A. How to Be a Successful Stock Investor
B. Stock Market Tips
Part Ⅳ The World of Humor
Unit 6
Part Ⅰ
A. What Is Insurance?
B. Insurance Is a Necessity
Part Ⅱ
A. Buying Insurance
B. Health Insurance
Part Ⅲ
A. Questions to Expect When Applying for
Insurance
B. Insurance Companies
Part ⅣThe World of Humor
Unit 7
Part Ⅰ
A. Life Insurance Basics
B. Property Insurance Companies
Part Ⅱ
A. How to Buy Good Health Insurance
B. Travel Insurance
Part Ⅲ
A. Screen Out Good Insurance Risks from
Poor Ones
B. Tips for Buying Insurance
Part ⅣThe World of Humor
Unit 8
Part Ⅰ
A. Promotion Strategies
B. A Promoting Project
Part Ⅱ
A. Giving Business Presentations (1)
B. Giving Business Presentations (2)
Part Ⅲ
A. A Sales Presentation (1)
B. A Sales Presentation (2)
Part Ⅳ The World of Humor
Test One
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Unit 9
Part Ⅰ
A. Why Is Finance Important?
B. Financial Market
Part Ⅱ
A. The Problem of Inflation
B. Dollars in the World Market
Part Ⅲ
A. Credit Cards
B. Shanghai's Financial Industry
Part ⅣThe World of Humor
Unit 10
Part Ⅰ
A. Stock Market's Miracle Man
B. Seeking the Gold Apple
Part Ⅱ
A. Steve Jobs
B. Giorgio Armani
Part Ⅲ
A. Forbes Rich List - World's Billionaires in 2011
B. Founder of the Google Search Engine
Part ⅣThe World of Humor
Unit 11
Part Ⅰ
A. Rail Freight and Road Transport
B. Ocean Freight and Air Freight
Part Ⅱ
A. Physical Distribution
B. Containerization
Part Ⅲ
A. Mode of Transportation
B. Shipping Goods
Part ⅣThe World of Humor
Unit 12
Part Ⅰ
A. Shipping with an Expert
B. Easy Steps to Preparing Your Package
Part Ⅱ
A. Background of DHL Worldwide Express
B. Choosing Shipping Options
Part Ⅲ
A. Introduction of DHL-Sinotrans
B. Philosophies of DHL-Sinotrans
Part ⅣThe World of Humor
Unit 13
Part Ⅰ
A. What Is E-commerce?
B. What Is A Weber?
Part Ⅱ
A. Sales of Real Estate on the Internet
B. How to Make Money on the Internet?
Part Ⅲ
A. Email Marketing Tips
B. Email Marketing for Your Online Business
Part Ⅳ The World of Humor
Unit 14
Part Ⅰ
A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status
B. Hunting Down the Unfaithful
Part Ⅱ
A. Remittance Business Grows
B. Arbitration Thrives in China
Part Ⅲ
A. New Firm Sells Bargains
B. Clubs Teach Kids Investment
Part Ⅳ The World of Humor
Unit 15
Part Ⅰ
A. Cross-cultural Negotiations
B. The Concept of "Face"
Part Ⅱ
A. Cross-cultural Negotiating Tips
B. Different Negotiating Styles
Part Ⅲ
A. Negotiating in Japan
B. A Negotiation
Part Ⅳ The World of Humor
Test Two
Part Ⅰ
Part Ⅱ
Part Ⅲ
Part Ⅳ
Part Ⅴ
《新编商务英语(第2版):听力教程(3)教学参考书》旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。本书在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。
书籍详细信息 | |||
书名 | 新编商务英语(第二版)听力教程教学参考书站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 高等教育出版社 |
版次 | 2版 | 印次 | 1 |
定价(元) | 30.0 | 语种 | 简体中文 |
尺寸 | 26 × 20 | 装帧 | 平装 |
页数 | 176 | 印数 | 2000 |
新编商务英语(第二版)听力教程教学参考书是高等教育出版社于2012.8出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等职业教育-教学参考资料 的书籍。
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