电子商务

Preface

Part 1: Introduction

Chapter 1 The Second Wave of Global E-Business

Electronic Commerce: Into the Third Wave

Electronic Commerce and Electronic Business

Categories of Electronic Commerce

The Development and Growth of Electronic Commerce

The Dot-Com Boom, Bust, and Rebirth

The Second Wave of Electronic Commerce

The Third Wave Begjns

Business Models, Revenue Models, and Business Processes

Focus on Specific Business Processes

Role of Merchandising

Product/Process Suitability to Electronic Commerce

Electronic Commerce: Opportunities, Cautions, and Concerns

Opportunities for Electronic Commerce

Electronic Commerce: Cautions and Concerns

Economic Forces and Electronic Commerce

Transaction Costs

Markets and Hierarchies

Using Electronic Commerce to Reduce Transaction Costs

Network Economic Structures

Network Effects

Identifying Electronic Commerce Opportunities

Strategic Business Unit Value Chains

Industry Value Chains

SWOT Analysis: Evaluating Business Unit Opportunities

International Nature of Electronic Commerce

Trust Issues on the Web

Language Issues

Cultural Issues

Culture and Government

Infrastructure Issues

Summary

Key Terms

Review Questions

Exercises

Cases

Chapter 2 E-Business Technology Basics

The Internet and the World Wide Web

Origins of the Internet

New Uses for the Internet

Commercial Use of the Internet

Growth of the Internet

Packet-Switched Networks

Routing Packets

Public and Private Networks

Virtual Private Networks （VPNs）

Intranets and Extranets

Internet Protocols

TCP/IP

IP Addressing

Electronic Mail Protocols

Web Page Request and Delivery Protocols

Emergence of the World Wide Web

The Development of Hypertext

Graphical Interfaces for Hypertext

The World Wide Web

The Deep Web

Domain Names

Markup Languages and the Web

Markup Languages

Hypertext Markup Language

Extensible Markup Language （XML）

HTML and XML Editors

Internet Connection Options

Connectivity Overview

Voice-Grade Telephone Connections

Broadband Connections

Leased-Line Connections

Wireless Connections

Internet2 and the Semantic Web

Summary

Key Terms

Review Questions

Exercises

Cases

Part 2: Business Strategies for Electronic Commerce

Chapter 3 Web Server and E-Mail Technologies

Web Server Basics

Dynamic Content Generation

Multiple Meanings of "Server"

Web Client/Server Architectures

Software for Web Servers

Operating Systems for Web Servers

Web Server Software

Finding Web Server Software Information

……

Part 3: Technologies for Electronic Commerce

Part 4: Integration

For Further Study and Research

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