企业管理专业英语

Chapter One Starting a Business　Section 1 Going into Business　Section 2 Starting a Business　Section 3 Managing Your Business　Section 4 Should You Go into Business？　Section 5 XVhat Is an Entrepreneur? 　Section 6 How to Be More EffectiveChapter Two Sales and Marketinga 　Section 7 Introduction to Marketing　Section 8 How to Understand Your Customers　Section 9 Deciding on an Advertising Medium　Section 10 How to Expand Your Market Chapter Three Management　Section 1l How to Be Pointed Toward Profit　Section 12 How to Handle Stress

Chapter One Starting a Business　Section 1 Going into Business　Section 2 Starting a Business　Section 3 Managing Your Business　Section 4 Should You Go into Business？　Section 5 XVhat Is an Entrepreneur? 　Section 6 How to Be More EffectiveChapter Two Sales and Marketinga 　Section 7 Introduction to Marketing　Section 8 How to Understand Your Customers　Section 9 Deciding on an Advertising Medium　Section 10 How to Expand Your Market Chapter Three Management　Section 1l How to Be Pointed Toward Profit　Section 12 How to Handle Stress　Section 13 Effective Presentation of Plans and Ideas 　Section 14 How to Lead and Manage People　Section 15 How to Develop YourselfChapter Four Personnel Management　Section 16 Introduction to Personnel Management　Section 17 Hiring the Right Employees 　Section 18 Employees Training and Development　Section 19 Building Employee Trust　Section 20 Delegating Work and ResponsibilityChapter Five Financial Management　Section 21 Introduction to Financial Management　Section 22 Financial Ratio Analysis　Section 23 Credit and Collection Methods 　Section 24 Understanding Money Sources 　Section 25 Watching Your ProfitBibfiography

本书分为5章，25节。5章的内容分别为：创业、销售与营销、企业管理、人力资源管理、财务管理。每章包括4—6节。全书用英文撰写，语言难度属中等水平。每节的结构为：内容提要(中文)、课文、词汇和练习四部分；词汇是经济、贸易和管理常用专业词汇或生词；练习为翻译(英译汉)、填空和思考题三种形式。 本书可作为高等经济类院校相关专业的专业英语教材或阅读教材，也可供涉外经济的企业管理、财务、人力资源、销售人员等学习参考之用。