平面与空间

Sons & Daughters In-store Graphics

Kehl： Germany 9

3FS Kranj： Slovenia 14

Pokobar Interior Design Zagreb： Croatia 18

Art of Persuading Exhibition Zagreb： Croatia 22

Art Shop 09 Basel： Switzerland 26

Nike： Back to School various cities in China 30

SoCo Limelight Tour Cologne： Germany 32

Levis Blue Lab Store Cologne： Germany 34

No New Enemies "A Little Scratch X-mas"

Brussels： Belgium 36

Buckminsterfullerene Dream London： UK 40

Burnside Heilbronn： Germany 44

D & Me Boutique London： UK 46

Baby Grand Hotel Athens： Greece 52

Mezzo Art Athens： Greece 54

Plasmagoria Berlin： Germany 58

D Club & Cafe St. Petersburg： Russia 60

Reception / Bar fiir Ella University Congress

Lucerne： Switzerland 66

Design Parcours Exhibition Munich： Germany 70

H & M Graphic Communication for Flagship Stores

Milano： Copenhagen： Tokyo and Seoul 74

East Stockholm： Sweden 76

Diesel Catwalk London： UK 80

The All of Everything London： UK 82

Hugo Boss Orange Flagship Store

Mannheim： Germany 86

Hugo Boss Orange Special Concept Store

Shanghai： China 90

Hugo Boss Orange VIP Store / Showroom

Metzingen： Germany 94

Yukemuri no Sato Kanagawa： Japan 96

Marith Francois Girbaud Showroom

New York： U.S. 98

Hakata GX bid Fukuoka：Japan 100

ImaginaryWater Garden Fukuoka： ]apan 102

B. Institut Vannes： France 104

Camera Studio in Kimono Hearts Kokura：]apan 106

Mon Cirque Barcelona： Kuala Lumpur： Paris and

Cologne 108

Hayon at Rossana Orlandi Milan： Italy 110

The World of Yoya New York： U.S. 112

Kimono Hearts Okinawa： Japan 116

Majik CafBelgrade： Serbia 118

Motif San Jose： U.S. 122

Starbucks Salon NewYork： U.S. 126

La Suite 21 Club Nantes： France 130

Graphic Bar London： UK 134

Moulin Rouge Bisceglie： Italy 138

Gran Caffe del Corso Carpino： Italy 140

Bakery Cafe Bisceglie： Italy 142

Spazio O.F.F. Trani： Italy 144

Topshop London： UK 146

Zizzi Charlotte St London： UK 148

ZizziWinchester Winchester： UK 150

Pancake Parlour Melbourne： Australia 154

Stand Milan 2009 Milan： Italy 158

Siemens Stockholm： Sweden 1 62

Suite 809 Stockholm： Sweden 164

Tingeltangel - A Honky - Tonk - Stroll down theWhoopee Hamburg： Germany 166

TalenTiere - Zoo of Uniqueness

Hamburg： Germany 168

Darwins World - in Search of"Hans im Gluck"

Hamburg： Germany 172

OnYour Marks： Get Set： Hole Model - The

MegaHeroSuperAlarm Hamburg： Germany 174

UrbanSinn - The Neurotic Metropolis - Massif

Hamburg： Germany 176

Parlour-game grinch - eenie meenie meinie moe！

Hamburg： Germany 178

Heebok Flash New York： U.S.182

Vasakronan Stockholm： Sweden 186

Espacio C Mixcoac Mexico City： Mexico190

Tommyz Toko Amsterdam： The Netherlands ！ 194

Design Transfer Berlin： Germany 196

Optilon Stockholm： Sweden 198

Svartensgatan 7 Stockholm. Sweden

Lunch Bar Trani： Italy204

What I Dont Know about Space London： UK 206

The Truth of Basics： Resetting the History of Living

between Four Walls Eindhoven： The Netherlands 208

Abstract Thought is a Warm Puppy

Brussels： Belgium 210

Beyond These Walls London： UK 212

iart Basel： Switzerland 214

Kate Spade NewYork New York： US & Toyko： Japan 216

VilaSofa Amsterdam： The Netherlands218

Applemore Technology College Hampshire： UK 222

Cafeteria / Restaurant： Palazzo delle EsposizioniGiardini della Biennale： Venice Venice： Italy228

Index 236

Acknowledgements 240

The wake of the new millennium will be remembered inlarge part for the rising power of corporations： for themonumental scare of international： architectural projects： theboom of the global art market： and the acceptance of designas the common Language of consumerism and good tastein post-industrial societies. Facing increasingly educated：sophisticated and aware markets： brands are challenged topush their boundaries and integrate the vocabulary of designin all of their expressions： including retail.. The nomenclature"retail design" is graduaLLy being replaced by "experientialdesign：" a subtl.e switch in the practice that infuses the retailexperience with flavors of music： art： LifestyLe： iLLustration anddesign： reflecting a certain sense of involvement in cultureand entertainment.WhiLe lifestyle brands march into this promising retailterritory： designers and creative directors are encouragedto experiment in the way they approach their work bybroadening the array of their practices. I am personaLLy partof this generation of creatives who have been commisstonedto devel.op retail projects even though I was never trained asan architect or an interior designer. What I had instead was agrowing foLLowing of my studios work coupled with a desireto expand my playground into the various arenas of whathas now become experientiaL design： sound： smeLL： graphicdesign： iLtustration： industrial design： craft. I use myselfas an example because several： of the creatives featured inthis book share a similar background： fueled by a desire toexpress themselves through aLL media and expand the realmof their practice. This inter-discipLinary approach： a sort oftwenty-first century renaissance： if you will： is what brandsare Looking for today in order to maximize the impact of anyof their retail projects.