跨文化商务沟通

Cross cultural Business CommunicationContentsContents

Chapter OneCulture and Intercultural Communication

Ⅰ.Culture

1.1 The Definition of Culture

1.2 The Characteristics of Culture

Ⅱ.Communication

2.1 The Definition of Communication

2.2 The Communication Process

Ⅲ.Business Communication

3.1 The Definition of Business Communication

3.2 The Structure of Business Communication

Ⅳ.Intercultural Communication

Chapter TwoCultural Patterns

Ⅰ.Hall’s High context and Low context Orientations

Ⅱ.Kluckhohn and Strodtbeck’s Value Orientations

2.1 Human Nature

2.2 Humankind and Nature

2.3 Sense of Time

2.4 Activity

2.5 Social Relationship

Ⅲ.Hofstede’s Cultural Dimensions

3.1 Individualism versus Collectivism

3.2 Uncertainty Avoidance

3.3 Power Distance

3.4 Masculinity versus Femininity

3.5 Long term versus Short term Time Orientation

Chapter ThreeVerbal Communication

Ⅰ.Understanding Language

Ⅱ.The Relationship between Language and Culture

2.1 The Influence of Culture on Language

2.2 The Influence of Language on Culture

Ⅲ.Meanings of Words

3.1 Defining Denotational Meaning and Connotational Meaning

3.2 Culturally Loaded Words

Ⅳ.Discourse Patterns and Thought Patterns

4.1 Parataxis V.S.Hypotaxis

4.2 Subjective V.S.Objective

4.3 Deductive V.S.Inductive

4.4 Linear V.S.Nonlinear

Chapter FourNonverbal Communication

Ⅰ.The Definition of Nonverbal Communication

Ⅱ.Nonverbal Communication and Culture

Ⅲ.Functions of Nonverbal Communication

Ⅳ.Elements of Nonverbal Communication

4.1 Kinesics

4.2 Proxemics

4.3 Chronemics

4.4 Paralanguage

4.5 Silence

4.6 Clothing

Chapter FiveWritten Communication

Ⅰ.Four Keys to Effective Writing

1.1 Identifying Your Audience

1.2 Establishing Your Purpose

1.3 Formulating Your Message

1.4 Selecting Your Tone

Ⅱ.Practical Writing

2.1 How to Write a Letter?

2.2 How to Apply for an Ideal Job?

2.3 How to Write a Report?

2.4 How to Write a Memo?

Chapter SixIntercultural Business Etiquette and Protocol

Ⅰ.The Importance of Appropriate Etiquette and Protocol

Ⅱ.Cultural Difference in Business Etiquette and Protocol

2.1 Initial Business Relationships

2.2 Social Entertainment

2.3 Gift giving Etiquette

2.4 Conversation Taboos

Chapter SevenIntercultural Business Negotiation

Ⅰ.Understanding Negotiation

1.1 The Definition of Negotiation

1.2 Intercultural Negotiation Variables

Ⅱ．Intercultural Negotiation Process

2.1 Pre negotiation Stage

2.2 Face to face Negotiation

2.3 Post negotiation

Ⅲ.Cross cultural Negotiations （Different Negotiation Styles）

3.1 Chinese Styles of Negotiation

3.2 U.S.Approaches to Negotiation

3.3 Japanese Styles of Negotiation

Ⅳ.Intercultural Negotiation Strategies

Chapter EightManaging Intercultural Conflicts

Ⅰ.The Problems in Intercultural Communication

1.1 The Complexity in Intercultural Communication

1.2 The Conflicts in Intercultural Business Communication

Ⅱ.The Steps Eliminating Intercultural Business Communication Barriers

References

《跨文化商务沟通》旨在以案例分析为引导，以商务理论知识为基础，让学习者学习丰富的商务知识，培养学习者的跨文化沟通能力。《跨文化商务沟通》共分为8章：文化与跨文化沟通；文化类型；言语交际；非言语交际；书面沟通；商务礼仪；跨文化商务谈判；如何处理跨文化商务沟通中的冲突。
　　《跨文化商务沟通》适用于商务英语专业的学生，还可作为从事国际商务工作人员的重要参考资料。