现代商务英语综合教程
现代商务英语综合教程封面图

现代商务英语综合教程

李荣庆, 李全福, 主编

出版社:天津大学出版社

年代:2010

定价:36.0

书籍简介:

《现代商务英语综合教程》(上)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域和对外贸易的各个环节。

书籍目录:

Unit One Understanding Company Pre-reading Discussions for the Text Text:Forms of Companies  Further Reading One:Cooperatives  Further Reading Tw0:Corporations Unit Two Job Interview Pre-reading Discussions for the Text Text:Preparation for an Interview Further Reading One:To Define a Job Further Reading Tw0:Salary NegotiationsUnit Three Being a Clerk Pre-reading Discussions for the Text Text:An Administrative Assistant Further Reading One:Your Apprenticeship Further Reading Tw0:How to Be a Good Employee

Unit One Understanding Company Pre-reading Discussions for the Text Text:Forms of Companies  Further Reading One:Cooperatives  Further Reading Tw0:Corporations Unit Two Job Interview Pre-reading Discussions for the Text Text:Preparation for an Interview Further Reading One:To Define a Job Further Reading Tw0:Salary NegotiationsUnit Three Being a Clerk Pre-reading Discussions for the Text Text:An Administrative Assistant Further Reading One:Your Apprenticeship Further Reading Tw0:How to Be a Good EmployeeUnit Four Being a Manager Pre-reading Discussions for the Text Text:Being a Manager Further Reading One:What Are Managers? Further Reading Tw0:The Contingency Approach to LeadershipUnit Five The Functions of Management Pre-reading Discussions for the Text Tbxt:The Functions of Management Further Reading One:Management Skills Further Reading Tw0:The First Management BoomUnit Six Decisionmakin9 Pre-reading Discussions for the Text Text:How the Japanese Make Decisions Further Reading One:A Great Decision Solution Further Reading Tw0:Decisionmakin9Unit Seven Human Resource Management Pre-reading Discussions for the Text Text:Human Resource Management ……Unit Eight Job MotivationUnit Nine Training at WorkUnit Ten Quality ManagementUnit Eleven Customer RelationsUnit Twelve AccountingGLOSSARY

内容摘要:

《现代商务英语综合教程》(上)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。 教材各练习环节均为以学生为中心的教学模式而设。比如,每单元专设学生展示(PPT presentation)环节,教师可因势利导,安排互动教学。 本系列教材重视整体构建,另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与

书籍规格:

书籍详细信息
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9787561836491
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出版地天津出版单位天津大学出版社
版次1版印次1
定价(元)36.0语种简体中文
尺寸26 × 19装帧平装
页数印数 3000

书籍信息归属:

现代商务英语综合教程是天津大学出版社于2010.11出版的中图分类号为 H31 的主题关于 商务-英语-高等学校:技术学校-教材 的书籍。