商务英语阅读

Unit One: International Trade Pre-reading activity Text A Text B Text CUnit Two: Marketing Pre-reading activity Text A Text B Text CUnit Three : International Finance Pre-reading activity Text A Text B Text C

Unit One: International Trade Pre-reading activity Text A Text B Text CUnit Two: Marketing Pre-reading activity Text A Text B Text CUnit Three : International Finance Pre-reading activity Text A Text B Text CUnit Four:International Business Law Pre-reading activity Text A Text B Text CUnit Five: International Transportation Pre-reading activity Text A Text B Text CUnit Six: International Investment Pre-reading activity Text A Text B Text CUnit Seven: International Taxation Pre-reading activity Text A Text B Text CUnit Eight:International Technology Transfer Pre-reading activity Text A Text B Text CUnit Nine: Multinational Financial Management Pre-reading activity Text A Text B Text CUnit Ten: Marketing High-Tech Products Pre-reading activity Text A Text B Text CUnit Eleven: Information System Pre-reading activity Text A Text B Text CUnit Twelve: Business Communication Pre-reading activity Text A Text B Text CUnit Thirteen: Advertising Media Pre-reading activity Text A Text B Text CUnit Fourteen: Leadership Pre-reading activity Text A Text B Text CUnit Fifteen: Corporate Culture Pre-reading activity Text A Texf B Text CUnit Sixtee: Brand Management Pre-reading activity Text A Text B Text CUnit Seventeen: Merger, Acquisition and Restructuring Pre-reading activity Text A Text B Text CUnit Eighteen: Working Through Cross Culture Pre-reading activity Text A Text B Text CUnit Nineteen: Consumer Behavior Pre-reading activity Text A Text B Text CUnit Twenty: Globalization Pre-reading activity Text A Text B Text C Unit Twenty-One: Corporate Strategy Pre-reading activity Text A Text B Text C Unit Twenty-Two: Business Tourism Pre-reading activity Text A Text B Text CUnit Twenty-Three: Electronic Commerce Pre-reading activity Text A Text B Text C

本书共有23个单元、内容包括：国际贸易、国际营销、国际金融、国际商法、国际运输、国际投资、国际税收、国际技术转让、跨国财务管理、高科技产品营销、信息系统、商务沟通等，涵盖了商务活动的方方面面，教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。