新商务英语听说教程

Unit 1 Corporate Culture

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Listening for Signpost Words

Section C Work Step by Step

Task 1 Getting Started—Internet Giant

Task 2 Going Further—Baidu’s Unique Culture

Task 3 Playing Your Role—Changes in Yahoo！

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Movie Episode：American Dreams in China

Unit 2 Trademarks and Brands

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Distinguishing Facts from Opinions （I）

Section C Work Step by Step

Task 1 Getting Started—Registering a Trademark

Task 2 Going Further—The Brand Value

Task 3 Playing Your Role—The Brand Story

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song：Green Flower Porcelain

Unit 3 Mechanism of the Board

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Identifying Main Ideas

Section C Work Step by Step

Task 1 Getting Started—The Company Status

Task 2 Going Further—The History and System of the Board

Task 3 Playing Your Role—Duties of the Board of Directors

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Movie Episode：The Social Network

Unit 4 The Stock Market

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Note Taking

Section C Work Step by Step

Task 1 Getting Started—Trading Principles

Task 2 Going Further—Making Your Portfolio

Task 3 Playing Your Role—A Decisive Hero

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song：Over You

Unit 5 Overseas Market

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Summarizing

Section C Work Step by Step

Task 1 Getting Started—Negotiating a Business

Task 2 Going Further—Problems in Overseas Market

Task 3 Playing Your Role—Sales Strategy

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song：Invisible Wings

Unit 6 Company Vision

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Distinguishing Facts from Opinions （II）

Section C Work Step by Step

Task 1 Getting Started—Knowing Some Company Visions

Task 2 Going Further—The Vision Story

Task 3 Playing Your Role—Writing a Vision Statement

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Movie Episode：A Brief History of Apple Inc.

Unit 7 Business Geeks

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Location and Address

Section C Work Step by Step

Task 1 Getting Started—Big Potatoes

Task 2 Going Further—More Business Heroes

Task 3 Playing Your Role—The Heroes’ Story

Section D After-class Activities

Be an Active Listener

Presentation

Enjoy Your English Sing a Song：Try With Me

Unit 8 Global Top 500 Companies

Learning Objectives

Section A Lead-in

Icebreaker

Reading Aloud

Section B Listening Focus： Drawing Inferences

Section C Work Step by Step

Task 1 Getting Started—Company Profile

Task 2 Going Further—Company Development

Task 3 Playing Your Role—Successful Career

Section D After-class Activities

Be an Active Listener

Presentation134

Enjoy Your English Sing a Song：Make You Feel My Love

Glossary

“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，以话题为核心，语言技能为主线，结合职业资格证书考试的题型精心设计了任务型活动，英语语言和商务交际双项基本功的练习贯穿每个教学单元。《新商务英语听说教程/国家“十二五”职业规划教材》为《新商务英语听说教程4》，由彭丽主编，分为8个单元，每单元由Learning Objectives，Lead-in，Listening Focus，Work Step by Step和After-class Activities 5个模块构成，组织和安排不同层次和多种形式的听、说活动，对英语的听和说的基本技能进行训练。 　　《新商务英语听说教程/国家“十二五”职业规划教材》可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的二年级学生使用。