西方出版概要

Part One West Publishing Industry in General

Chapter 1 A Glimpse of the UK Publishing Industry

Section A The UK Publishing Industry and its Top Ten Publishe

Section B The Direct Value of the UK Publishing Industry

Chapter 2 A Glimpse of the US Book and Magazine Publishing

Industry

SectionA The US Book Publishing.

Section B The US Magazine Publishing

Chapter 3 US Publishing Giants, Borde' Bankruptcy, and the UK

Publishing Added Value

Section A Top Ten US Publishe and Borde' Bankruptcy

Section 13 The Added Value of the UK Publishing Industry

Chapter 4 Random House Inc, and Hachette's Environmental Policy

Section A Random House Inc. and Its Publishe

Section B Hachette UK's Environmental and Ethical Policy

Introduction

Chapter 5 The Coolidation and Structure of the Publishing

Industry

Section A Coolidation in the Publishing Industry

Section B Structure of the UK Publishing Industry

Part Two West Publishing Education

Chapter 6 Graduate Programs in Publishing in the UK and the US

Section A MA in Publishing in the UK

Section B NYU MS in Publishing and Description of Its Core

Coues

Chapter 7 Certificate and Undergraduate Programs in the US

Section A Columbia Publishing Coue

Section B New York Univercy Undergraduate Programs in

Publishing

Part Three Electronic Publishing and Future Trends

Chapter 8 Electronic Publishing and Ways of Reading

Section A Electronic Publishing

Section B How We Read Now

Chapter 9 Book Production and iPad

Section A Print Isn't Dead--Finds Bowker's Book Production

Report

Section B iPad Goes Global

Chapter 10 Future Trends, Challenges, and Opportunities

Section A Yale Publishing Coue Participants Get a Look into

the Industry's Future

Section B Challenges and Opportunities the UK Publishing

Industry Faces

Key to Reading Compreheion Questio

    
苏世军、张养志主编的《西方出版概要》介绍英美等西方国家的出版现状和发展趋势、传统出版与数字出版之间的关系、新媒体对传统阅读的冲击、大中小型出版公司的运行模式等。
《西方出版概要》编写的基本原则，在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。

    
苏世军、张养志主编的《西方出版概要》简要介绍英美等西方国家图书和杂志出版的现状和发展趋势，出版公司愈演愈烈的合并和吞并风潮，传统出版与数字出版之间的关系，传统阅读在新媒体冲击下的依然故我，网络书店对传统书店的威胁，出版产业的附加值概念，大中小型出版公司的运行模式及其各自的优势与劣势，英美出版教育对出版产业及其工作者的全部依托，21世纪出版产业所面临的机遇和挑战。