国际商务环境

ChapterOneBackgroundforInternationalBusiness:AnOverview

Text:GetFamiliarwithInternationalBusiness

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Casestudy:FordMotorCompany

Point-counterpoint:WillWarningsabouttheSafetyofChineseProductsReduceChinasDominanceinGlobalManufacturingandTrade?

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Webalert

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ChapterTwoTheExternalEnvironmentofBusiness

Text:TheBusinessOrganizationandItsEnvironment

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Casestudy:DisneysStrategyinChina

Point-counterpoint:DoBusinessEnvironmentReformsHaveGreatImpactonPovertyReductioninAfrica?

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ChapterThreeTheInternalEnvironmentofBusiness

Text:Organization:theInternalEnvironment

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Casestudy:Team-BasedStructuresatSaabTrainingSystems

Point-counterpoint:TheManager:OmnipotentorSymbolic?

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ChapterFourPoliticalEnvironmentFacingInternationalBusiness

Text:TheChangingPoliticalEnvironment

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Casestudy:ShouldGovernmentBeRunningtheRailways?

Point-counterpoint:CanaMilwaukeeSmokingBanbeEnforceable?

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ChapterFiveEconomicEnvironmentFacingInternationalBusiness

Text:TheInternationalEconomicEnvironment

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Casestudy:ChineseFirmsIncentivesforForeignAcquisitions

Point-counterpoint:HelpingDevelopingNations:AidorTrade?

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ChapterSixCulturalEnvironmentFacingInternationalBusiness

Text:TheChallengeofCrossingCulturalBoundaries

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Casestudy:HowDoYouThrowYour"Meishi"

Point-counterpoint:DoesInternationalBusinessLeadtoCulturalImperialism?

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ChapterSevenSocialEnvironmentFacingInternationalBusiness

Text:SocietyandBusiness

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Casestudy:B&QinChina

Point-counterpoint:AreClawbackClausesReallyaNecessaryEvil?

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ChapterEightLegalEnvironmentFacingInternationalBusiness

Text:LegalSysteminInternationalBusiness

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Casestudy:SweatshopEconomies

Point-counterpoint:ShouldtheAmericaImposeReligiononSecularLaw?

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ChapterNineEthicalEnvironmentFacingInternationalBusiness

Text:BusinessEthicsandCorporateCodes

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Casestudy:NestleInfantFormula

Point-counterpoint:IsItEverAcceptabletoPayaBribeinBusiness?

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ChapterTenTechnologicalEnvironmentFacingInternationalBusiness

Text:ChangesinTechnologicalEnvironment

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Casestudy:India:ANewTigerEconomy?

Point-counterpoint:DifferentViewpointonInformationTechnologyForum

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ChapterElevenGlobalChangeandChallengesoftheInternationalEnvironment

Text:GlobalEnvironmentofInternationalBusiness

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Casestudy:CanMarketMechanismsReduceGlobalClimateChange?...

Point-counterpoint:IsRegionalPlanningtheSolution,ortheProblem?..-

Minifile

Webalert

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　　本书的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。全书共分十一章，具体内容安排如下：前三章为概论篇。第一章为背景介绍，概述国际商务活动的基本概念和特点；第二章论述国际商务企业的外部环境；第三章论述其内部环境。第四至第十章为分析篇，分别分析国际商务环境的各个主要方面。第四章介绍国际商务所面临的政治环境，第五章国际商务所面，临的经济环境；第六章国际商务所面临的文化环境；第七章国际商务所面临的社会环境；第八章国际商务所面临的法律环境；第九章国际商务所面临的伦理环境；第十章国际商务所面临的技术环境。最后一章为总结篇，阐述国际全球化对国际商务环境的影响，以及环境的变化对国际商务人员的挑战。【作者简介】　　窦卫霖，对外经济贸易大学英语学院商务英语学系教授，硕士生导师，剑桥大学英语学院和美国佛罗里达州农业工业大学商学院访问学者。　　主要研究方向为：语言与文化、跨文化交流、跨文化商务交流、商务英语教学等。　　主持国家社会哲学科学研究基金项目和教育部人文社会科学研究项日。　　在国内外核心刊物卜公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。