管理行业英语

前言

Unit1 SocioeconomicAgent

Listening Situation 1 Interviewing for a job as a sales

representative

Situation 2 Preparing for a good job interview

Speaking Situation 3 Asking about a job opening

Situation 4 Attending a job interview

Reading Passage 1 How Does Fiscal Policy Work?

Passage 2 Internet Businesses: Another Digital Gold Rush

Writing A Resume

Unit2 Foreign Trade Enterprise

Listening Situation 1 Introducing a job

Situation 2 Describing a job of an international trade

specialist

Speaking Situation 3 Discussing a business plan

Situation 4 Talking about the details of a sole agency

agreement

Reading Passage 1 Sales/Purchase Contract

Passage 2 New Iight into Trends of Chinese Footwear Industry

Writing A Letter of Job Application

Unit3 Manufacturing Enterprise

Listening Situation 1 Meeting a foreign guest at the airport

Situation 2 Making a welcoming speech

Speaking Situation 3 Arranging the hotel

Situation 4 Receiving a foreign guest at a dinner party

Reading Passage 1 Markets and Marketing

Passage 2 Automotive Industry in the People's Republic of China

Writing Sample 1 A Letter of Enquiry

Sample 2 A Letter of Reply

Unit4 Corporate Structure

Listening Situation 1 Introducing a company

Situation 2 Creating a company profile

Speaking Situation 3 Making an appointment with client for

lunch

Situation 4 Making an appointment with client for business

Reading Passage 1 Corporate Governance

Passage 2 Chief Executive Officer

Writing Sample 1 A Letter of Order

Sample 2 Acknowledgement

Unit5 Corporate Culture

Listening Situation 1 Showing a customer around a toy show

Situation 2 Creating a business video--a virtual company tour

Speaking Situation 3 Showing the customer around the factory

Situation 4 Asking for more information

Reading Passage 1 Fortune 500

Passage 2 Women CEOs

Writing Sample 1 Complaint Letter

Sample 2 Reply to a Complaint Letter

Unit6 International Economic Cooperation

Listening Situation 1 Introducing new products to a potential

client

Situation 2 Getting better prepared for product introduction

Speaking Situation 3 Talking about joint venture with a

foreign partner

Situation 4 Discussing cooperation with a foreign partner

Reading Passage 1 Foreign Direct Investment

Passage 2 Driving Low Carbon Business

Writing Memo

Unit7 International Market

Listening Situation 1 Talking about marketing strategies for a

new product

Situation 2 Planning a specific procurement process

Speaking Situation 3 Asking for a 25% discount

Situation 4 Negotiating prices with a supplier

Reading Passage 1 Commodity Markets

Passage 2 7 Ps of Services Marketing

Writing Workshop Agenda

Unit8 The Situation and Development of the World Economy

Listening Situation I Holding a dinner party for a client

Situation 2 Making an appreciative speech

Speaking Situation 3 Picking up a client at the hotel

Situation 4 Seeing off the client at the airport

Reading Passage 1 The World Economy: Pulling Apart

Passage 2 The World Economic Outlook

Writing An Abstract for a Thesis

参考答案

Glossary

《21世纪应用型本科教育行业英语系列教材：管理行业英语》的开发是在积极与专业课教师合作的基础上，针对应用型本科院校大学英语开设的拓展课程的教学需要进行设计的。　　《21世纪应用型本科教育行业英语系列教材：管理行业英语》突出行业职场交际所需要的英语知识与技能的训练，注重交际语言和技能的实用性、通用性、时效性、典型性和可模拟性。选用的材料反映该行业的发展史及其在技术应用方面的最新或重大成果。

黎晴和龙游宇主编的《机电行业英语》由八个单元组成，每个单元包括五个部分，即单元目标（Unit
Objectives）、听与说（Let's Listen and Talk）、读与写（Let's Read and
Write）、职场项目（Workplace Projeet）和职业沙龙（Career
Salon）。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。
本书以管理行业为背景，涉及的题材有社会经济主体、外贸企业、制造企业、企业构成、企业文化、国际经济合作、国际市场、世界经济形势与发展和行业人物等。