商务英语阅读

Unit 1 Team Spirit: Cultivate the Culture Fast ReadingⅠ Does Team Spirit Make Economic Sense? Fast ReadingⅡ　Team Building: Fostering the Team SpiritUnit 2 Performance Evaluation Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Surveyand Sees Benefits Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils CodersUnit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand Fast ReadingⅡ　What Does an Organization's Culture Reveal?Unit 4 Why Should We Go for Six Sigma? Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness Fast ReadingⅡ　Six Sigma Implementation at SiemensUnit 5 General Introduction to Logistics Fast ReadingⅠ　Lowering Logistics' Costs

Unit 1 Team Spirit: Cultivate the Culture Fast ReadingⅠ Does Team Spirit Make Economic Sense? Fast ReadingⅡ　Team Building: Fostering the Team SpiritUnit 2 Performance Evaluation Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Surveyand Sees Benefits Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils CodersUnit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand Fast ReadingⅡ　What Does an Organization's Culture Reveal?Unit 4 Why Should We Go for Six Sigma? Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness Fast ReadingⅡ　Six Sigma Implementation at SiemensUnit 5 General Introduction to Logistics Fast ReadingⅠ　Lowering Logistics' Costs Fast ReadingⅡ　International Trade, Transport & LogisticsUnit 6 Challenges Facing Chinese Logistics Industry Fast ReadingⅠ　Logistics Firms Face Challenge Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006Unit 7 Just-in-time Fast ReadingⅠ Focus on Public Transportation Fast ReadingⅡ　Linyi Focuses on Trade and LogisticsUnit 8 Universal Parcel Service Fast ReadingⅠ　Foreign Express Giant Invests in China Fast ReadingⅡ　Corporate Culture of UPSUnit 9 General Introduction to Insurance Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory Unit 10 IPR and Economic Growth Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms Fast ReadingⅡ　Strategic MovesUnit 11 Human Relationship in the 21st Century Fast ReadingⅠ　How to Deal With Misunderstanding Fast ReadingⅡ　The Most Beautiful HeartUnit 12 Cross-cultural Communication Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication Fast ReadingⅡ　Christmas Celebrations Around the WorldUnit 13 Business Etiquette Fast ReadingⅠ　Business Culture in China Fast ReadingⅡ　Helpful Negotiation TipsUnit 14 Interview Skills Fast ReadingⅠ　On-campus Interviewing Fast ReadingⅡ　Worst Interview ExperiencesUnit 15 The Future of World Economy Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008 Unit 16 Sustainable Development Fast ReadingⅠ　Attracting Talents Fast ReadingⅡ　Ending PovertyKey to ExercisesReference

本书为商务英语阅读下册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。