跨文化商务交际英语

Unit1 关于文化

Part Ⅰ Reading

Text 1 Culture and Communication

Text 2 Culture in Business Communication

Part Ⅱ Listening

The Role of Intercultural Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit2 理解商务交际

Part Ⅰ Reading

Text 1 Becoming an Effective Business Communicator

Text 2 Cross-Cultural Verbal Communication Styles

Part Ⅱ Listening

Cultural Differences in Business Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit3 跨文化交际概述

Part Ⅰ Reading

Text 1 Your Brain on Culture

Text 2 How to Manage Intercultural Communication

Part Ⅱ Listening

Cultural Studies and Social Change

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit4 当今跨文化国际理论

Part Ⅰ Reading

Text 1 Dominant Theories in Intercultural Business Communication

Text 2 Cultivating A Global Mind-set

Part Ⅱ Listening

Intercultural Communication Competence

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit5 跨文化交际中的商务礼仪

Part Ⅰ Reading

Text 1 Greetings， Introductions， and Business Cards

Text 2 Conversational Customs and Manners

Part Ⅱ Listening

Dining and Tipping

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit6 跨文化价值观

Part Ⅰ Reading

Text 1 Cultural Values in Business and Society

Text 2 Different Values Systems

Part Ⅱ Listening

Equities and eBay——Culture Gets in the Way

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit7 跨文化交际中的语言因素

Part Ⅰ Reading

Text 1 Role of Language in Intercultural Communications

Text 2 Lingua Franca and Message Comprehension

Part Ⅱ ListeningII0

Language， Logic， and Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit8 商务交际中的文化多样性

Part Ⅰ Reading

Text 1 Cultural Diversity at Workplace

Text 2 Enhancing Intercultural Communication in the Workplace

Part Ⅱ Listening

Current Trends in the Global Workplace

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit9 跨文化对商务交际的影响

Part Ⅰ Reading

Text 1 Social Hierarchies Affect Effective Intercultural Business

Communication

Text 2 Office Customs and Practices

Part Ⅱ Listening

Customary DemeanorBehavior

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit10 跨文化对商务交际的影响

Part Ⅰ Reading

Text 1 Leadership Challenges in A Globally Intercultural World

Text 2 Cross-Cultural Dimensions of Decision Making

Part Ⅱ Listening

Human Resources Management （HRM in Business

Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit11 跨文化交际障碍

Part Ⅰ Reading

Text 1 About Intercultural Communication Barriers

Text 2 High-context and Low-context Cultures

Part Ⅱ Listening

Behavioral Barriers to Communication

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit12 如何应对跨文化交际

Part Ⅰ Reading

Text 1 Cross-cultural Communication Strategies

Text 2 Managing in Multicultural Teams

Part Ⅱ Listening

Intercultural Communication and Conflict Management

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit13 跨文化管理

Part Ⅰ Reading

Text 1 How A Global Mindset Translate to Bottom-line Results?

Text 2 Why Cross-cultural Communicatin Is Critical to Virtual

Teams and How to Overcome the Intercultural

Disconnect?

Part Ⅱ Listening

Being Culturally Sensitive

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit14 跨文化谈判

Part Ⅰ Reading

Text 1 Communicating and Negotiating across Cultures

Text 2 The Phases of Intercultural Negotiation

Part Ⅱ Listening

Communication and Style of Negotiating

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit15 跨文化营销

Part Ⅰ Reading

Text 1 Cultural Dynamics in Assessing Global Markets

Text 2 Cultural Knowledge

Part Ⅱ Listening

Required Adaptation

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

Unit16 跨文化交际面临的挑战

Part Ⅰ Reading

Text 1 The Challenge and Opportunity of Intercultural Cooperation

Text 2 Information Technology and Global E-communication

Part Ⅱ Listening

Becoming Culture Savvy in Cross-cultural Environment

Part Ⅲ Chinese Summary

Part Ⅳ Word Study

Part Ⅴ Exercises

《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。《跨文化商务交际英语》共16单元，涵盖了跨文化商务交际的主要内容。通过学习《跨文化商务交际英语》，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。