商务英语口语
商务英语口语封面图

商务英语口语

孟建国, 主编

出版社:浙江大学出版社

年代:2014

定价:36.0

书籍简介:

《商务英语口语》听说教程按不同的主题共分为12个单元,每个单元有三个以对话为中心的活动,每个语言活动包括导入(Warm-up)及形式多样的口语训练。采用启发式、互动式教学。该教材针对高职教育的特点和培养目标,根据《高职高专英语课程教学基本要求》而编写,突出对学生语言应用能力的培养。所选的口语材料选材新颖,贴近学生生活,且趣味性强,并将文化素质教育与口语输出表达技巧的掌握有机结合在一起。

书籍目录:

Unit 1

Establishing Business Relations

Lesson 1 Meeting New Clients

Lesson 2 Retaining Regular Clients

Lesson 3 Entertaining the Clients

Unit 2

Traveling on Business

Lesson 1 Making an Airline Reservation

Lesson 2 At theAirport

Lesson 3 In the Hotel

Unit 3

Telephoning

Lesson 1 I'd Like to Speak to Mr. Jackson

Lesson 2 Would You Care to Leave a Message?

Lesson 3 Telephone Interview

Unit 4

Negotiating Terms of Trade I

Lesson 1 Negotiating Quality and Quantity of Commodity

Lesson 2 Products and Plants

Lesson 3 Price Negotiation

Unit 5

Negotiating Terms of Trade Ⅱ

Lesson 1 Packing

Lesson 2 Transportation

Lesson 3 Insurance

Unit 6

Exploiting Oversea Market

Lesson 1 Market Research Overseas

Lesson 2 Marketing Overseas

Lesson 3 Trade Fair Overseas

Unit 7

Entry and Exit Administration

Lesson 1 Passport and Visa

Lesson 2 Residence Certificate

Lesson 3 Residence Administration

Unit 8

Foreign Trade Procedures

Lesson 1 Banking

Lesson 2 Inspection

Lesson 3 Contract

Unit 9

Exhibition Service

Lesson 1 Pre-exhibition

Lesson 2 Attending the Exhibition

Lesson 3 After the Exhibition

Unit 10

Human Resource Management and Leader's Vision

Lesson 1 Human Resource Management

Lesson 2 Leader's Vision "

Unit 11

Financial Management and Project Management

Lesson 1 Financial Management

Lesson 2 Project Management

Unit 12

Market Development of Small and Medium

Enterprises (SMEs) and Effective Teamwork

Lesson 1 Market Development of Small and Medium Enterprises (SMEs)

Lesson 2 Effective Teamwork

内容摘要:

由孟建国主编的《商务英语口语》编写充分考虑教学对象、教学过程,注重教学模式、教学方法的创新,针对语言知识到交际能力的转化设计听说训练活动。本教材共分为12个单元,内容涉及国际商务主要活动和环节,每单元由课前准备、听、说、读、译、词汇、句型重点、练习等组成。每单元的听、说、读、译活动有机结合,突出职场环境下语言交际能力的培养。学生通过情景模拟不同商务活动实践,语言技能和商务知识同时得到提升。本书编排紧凑合理,内容丰富实用,语言难易得当,练习紧扣主题,结合商务交际场景,循序渐进,学以致用,从而提高学生的综合职业素养。

书籍规格:

书籍详细信息
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出版地杭州出版单位浙江大学出版社
版次1版印次1
定价(元)36.0语种简体中文
尺寸24 × 17装帧平装
页数 200 印数

书籍信息归属:

商务英语口语是浙江大学出版社于2014.12出版的中图分类号为 H319.9 的主题关于 商务-英语-口语-高等职业教育-教材 的书籍。