出版社:浙江大学出版社
年代:2014
定价:36.0
《商务英语口语》听说教程按不同的主题共分为12个单元,每个单元有三个以对话为中心的活动,每个语言活动包括导入(Warm-up)及形式多样的口语训练。采用启发式、互动式教学。该教材针对高职教育的特点和培养目标,根据《高职高专英语课程教学基本要求》而编写,突出对学生语言应用能力的培养。所选的口语材料选材新颖,贴近学生生活,且趣味性强,并将文化素质教育与口语输出表达技巧的掌握有机结合在一起。
Unit 1
Establishing Business Relations
Lesson 1 Meeting New Clients
Lesson 2 Retaining Regular Clients
Lesson 3 Entertaining the Clients
Unit 2
Traveling on Business
Lesson 1 Making an Airline Reservation
Lesson 2 At theAirport
Lesson 3 In the Hotel
Unit 3
Telephoning
Lesson 1 I'd Like to Speak to Mr. Jackson
Lesson 2 Would You Care to Leave a Message?
Lesson 3 Telephone Interview
Unit 4
Negotiating Terms of Trade I
Lesson 1 Negotiating Quality and Quantity of Commodity
Lesson 2 Products and Plants
Lesson 3 Price Negotiation
Unit 5
Negotiating Terms of Trade Ⅱ
Lesson 1 Packing
Lesson 2 Transportation
Lesson 3 Insurance
Unit 6
Exploiting Oversea Market
Lesson 1 Market Research Overseas
Lesson 2 Marketing Overseas
Lesson 3 Trade Fair Overseas
Unit 7
Entry and Exit Administration
Lesson 1 Passport and Visa
Lesson 2 Residence Certificate
Lesson 3 Residence Administration
Unit 8
Foreign Trade Procedures
Lesson 1 Banking
Lesson 2 Inspection
Lesson 3 Contract
Unit 9
Exhibition Service
Lesson 1 Pre-exhibition
Lesson 2 Attending the Exhibition
Lesson 3 After the Exhibition
Unit 10
Human Resource Management and Leader's Vision
Lesson 1 Human Resource Management
Lesson 2 Leader's Vision "
Unit 11
Financial Management and Project Management
Lesson 1 Financial Management
Lesson 2 Project Management
Unit 12
Market Development of Small and Medium
Enterprises (SMEs) and Effective Teamwork
Lesson 1 Market Development of Small and Medium Enterprises (SMEs)
Lesson 2 Effective Teamwork
由孟建国主编的《商务英语口语》编写充分考虑教学对象、教学过程,注重教学模式、教学方法的创新,针对语言知识到交际能力的转化设计听说训练活动。本教材共分为12个单元,内容涉及国际商务主要活动和环节,每单元由课前准备、听、说、读、译、词汇、句型重点、练习等组成。每单元的听、说、读、译活动有机结合,突出职场环境下语言交际能力的培养。学生通过情景模拟不同商务活动实践,语言技能和商务知识同时得到提升。本书编排紧凑合理,内容丰富实用,语言难易得当,练习紧扣主题,结合商务交际场景,循序渐进,学以致用,从而提高学生的综合职业素养。
书籍详细信息 | |||
书名 | 商务英语口语站内查询相似图书 | ||
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出版地 | 杭州 | 出版单位 | 浙江大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 36.0 | 语种 | 简体中文 |
尺寸 | 24 × 17 | 装帧 | 平装 |
页数 | 200 | 印数 |
商务英语口语是浙江大学出版社于2014.12出版的中图分类号为 H319.9 的主题关于 商务-英语-口语-高等职业教育-教材 的书籍。