工业英语学生用书
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工业英语学生用书

王振芳, 改编

出版社:上海外语教育出版社

年代:2014

定价:25.0

书籍简介:

本书属于“新标准高职公共英语系列教材”之“行业英语系列(第二版)”,列选职业教育“十二五”规划教材,现改版为第二版,更新部分内容和装帧设计,以更好地满足使用需要。本书是其中的工业英语分册,主要供高职学生学习工业英语课程使用。

书籍目录:

1 A VISIT TO AIRBUS

PAGE

ROLES AND ResPONsibilites

2 At MEDSET

PAGE

3 A TELEPHONE CALL TO

HOLZLAND WULF

PAGE

4 TRAVEL ARRANG[M[NTs AT BP

PAGE

5 A MEETING AT KUBALD GMBH

PAGE

6 A PRESENTATION AT

CH[vRONT[xACO CORP

PAGE

7 A MARKETING(AMPAign AT

BEIERSDORF

PAGE

8 PRoduction at BALDA AG

PAGE

9 CONtRACTS AND PAYMENT at

HABERMAN N&FALKf

PAGE

10 EtH UMwELTTEchnik:

DEALING WltH PROBLEMs

PAGE

Company profiles

Structure of a company

Employee roles and responsibilities

telephone C0mmuniCations

between companies

Arrangements for a business trip

Formal meetings and business

negotiations

Formal business presentations

Marketing campaigns and strategies

famous brand names

Production facilities and methodS

Product life cycles

Enquiries,orders.contracts and

0nvoices

Incoterms

Problems,complaints and credit

Greeting a visitor

Making introductions

How to say and write numbers

Presenting your company

Giving directions

describing your company

Making small talk

Describing your job

Making contact by telephone

Leaving a message

Using telephone language

Being polite

Booking flights,hotels and hire cars

Spelling names

Arranging a meeting

Confirming arrangements

Using formal language in meetings

Taking minutes

Preparing a presentation

Choosing presentation to~Is

Recognizing cultural differences

Reading body language

Summarizing a conversation

Understanding marketing terms

Summarizing a report

Planning a marketing strategy

0Describing production processes

Summarizing a company's business activities

Making telephone enqulnes

Placing an order

Writing enquiries

Acknowledging an order

Making complaints

Expressing regret

orering solutions

Writing reminders

Present tenses

Questions

Wil-future and

going to-future

Present

continuous and

simple present as

future tenses

if-clauses

Simple past,

present perfect

and past perfect

Passive voice(1)

Passive voice(2)

Modal verbs

Adverbs

Applying for a job page

A business letter page

Incoterms page

Business documents page

Pairwork files page

Transcripts page

Unit word list page

A.Z word list page

Basic word list page

内容摘要:

高等职业教育贯彻以服务为宗旨、以就业为导向的办学方针培养的人才需最大限度地符合未来职业的要求。高职高专公共英语教学必须明确这一定位,为高职人才培养的总目标服务。高职高专公共英语教学改革也应该尝试能够体现这一教学改革目标的探索与实践,以职业岗位要求为依据,开展有针对性的教育,以强化高职高专公共英语教学的实用性、职业性特征。

书籍规格:

书籍详细信息
书名工业英语学生用书站内查询相似图书
9787544638326
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出版地上海出版单位上海外语教育出版社
版次2版印次1
定价(元)25.0语种简体中文
尺寸26 × 18装帧平装
页数印数

书籍信息归属:

工业英语学生用书是上海外语教育出版社于2014.出版的中图分类号为 H31 的主题关于 工业-英语-高等职业教育-教材 的书籍。