国际商务英语

Conversational TipChapter7 Marketing for E-meree7.1 Marketing for E-merce7.2 Relevant KnowledgeReading MaterialModule 3 PRACTICE OF INTERNATIONAL BUSINESSChapter 1 Establishing Business Relations1.1 Pre-knowledge1.2 Correspondence1.3 DialoguesExercisesReading MaterialChapter 2 Inquiries and Offers2.1 Pre-knowledge2.2 Correspondence2.3 DialoguesExercisesReading MaterialChapter 3 Price3.1 Pre-knowledge3.2 Correspondence3.3 DialoguesExercisesReading MaterialChapter 4 Shipment4.1 Pre-knowledge4.2 Correspondence4.3 DialoguesExercisesReading MaterialChapter 5 Insurance5.1 Pre-knowledge5.2 Correspondence5.3 DialoguesExercisesReading MaterialChapter 6 Terms of Payment6.1 Pre-knowledge6.2 Correspondence6.3 DialoguesExercisesReading MaterialChapter 7 Conclusion of Business7.1 Pre-knowledge7.2 Correspondence7.3 DialoguesExercisesModule 4 BUSINESS CONTRACT MAKINGChapter 1 Concept of Business Contract1.1 Theory of Business Contract1.2 Relevant KnowledgeReading MaterialExercisesChapter 2 Tips for a Business Contract2.1 Tips to Create Business Contract2.2 Tips for Business Contract Drafting2.3 Tips for Business Contract Reviewing2.4 Tips for Business Contract Negotiating2.5 Tips for Business Contract SigningExercisesReading Material

孙莹编著的《国际商务英语》共分四部分。第一部分是Introduction（绪论），主要介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织。第二部分是International Marketing（国际市场营销），主要介绍了参与国际贸易必备的营销知识。第三部分是Practice of International Business（国际贸易实务），按国际贸易程序介绍了整个国际贸易谈判磋商过程。第四部分是Business Contract Marking（商务合同写作），主要介绍商务合同及其写作。每一部分都带有相关的阅读材料，供读者阅读，以提高阅读能力并扩大知识面；第一部分和第二部分还附加了一些Business Tips,为读者参与商务活动提供一定的技巧；第三部分增加了对话及口语的练习，以供读者提高口语及应用能力；第四部分插入了详细的机电设备进出口合同和知识产权许可合同文本，以供读者参阅。