公司管理

第一章 IT业公司管理：信息化时代的脉动　CASE 1：Doing well by being rather nice　CASE 2：Yin and YangI　CASE 3：Bold fusion　CASE 4：Google’S guru of giving　CASE 5：NOW services　CASE 6：Take two　CASE 7：The meaning of Bill Gates第二章 娱乐业公司管理：梦幻般身心的狂野　CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a　theme park　CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner,is likely to break up the company　CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player　again　CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、　CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth　CASE 6：Business television—A new business channel takes on General Electric’S

第一章 IT业公司管理：信息化时代的脉动　CASE 1：Doing well by being rather nice　CASE 2：Yin and YangI　CASE 3：Bold fusion　CASE 4：Google’S guru of giving　CASE 5：NOW services　CASE 6：Take two　CASE 7：The meaning of Bill Gates第二章 娱乐业公司管理：梦幻般身心的狂野　CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a　theme park　CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner,is likely to break up the company　CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player　again　CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、　CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth　CASE 6：Business television—A new business channel takes on General Electric’S　CNBC第三章 电子业公司管理：数字里演绎的神话　CASE 1：Putting the i into HP　CASE 2：Inside Intel　CASE 3：Beyond blue　CASE 4：The Samsung way　CASE 5：Return to founder　CASE 6：Good-bye Moto第四章 汽车业公司管理：飞腾在速度的边缘　CASE 1：Why Toyota is afraid of being number one　CASE 2：A costly distraction　CASE 3：The challengers　CASE 4：Looking for a star turn　CASE 5：Maximum Bob第五章 零售业公司管理：歆享于时尚的前沿　CASE 1：Crossroads　CASE 2：Unshackling the chain stores　CASE 3：Always low prices第六章 消费业公司管理：潮流中探寻的奢华　CASE 1：P＆G：new and improved　CASE 2：Unilever and emerging markets　CASE 3：Queen of Pop

《公司管理》内容简介：将看似冲动的行为规范化，将瞬间闪现的灵先规律化，生活由此被分门别类，用精准的刻度使之成为可掌控和量化的对象。几千年来，从以物易物的交易形式发展到多种多样贸易手段呈现在国际商业市场，有美商业的理论便层出不穷，纷至沓来。简而言之，商业是公司或者个人通过向社会提供商品和服务，以最小的成奉获得最大收益的行为。然而为了获得此间真谛，一代代的商业臣予试图探究真理的愿望，不曾因时空的更迭而减弱，却随着梦想的递进，越发闪烁看那一缕原始创造的先芒。