马云的颠覆智慧

A New Way of Thinking

What Is Unorthodox Innovation?

Case 1 Laziness Drives Innovation

Case 2 Ma Survived the River of Internet

Case 3 205 Mercedes-Benz Smart Sold within

Three Hours

CHAPTER 2

Dreams behind the Unorthodox Innovation

Case 1 Days of Burning Passion

Case 2 Money Is Not a Problem for Ma

Case 3 A Roadblock Called Money

Case 4 Ma's Dream Nurtured by

His Entrepreneurial Value

CHAPTER 3

Unorthodox Innovation Is Insight

Ma Tells You the Secret of Making Money

Case 1 Stay Away from Bluffing

Case 2 The Greater Taobao Strategy

Case 3 To Block and to Make Public

CHAPTER 4

Innovation and Subversion

Case I Ma and Movie-Making

Case 2 The Unique Tao

Case 3 Making Inroads in the US Market

CHAPTER 5

Efficient Execution-Key To Subversionn

How Did Execution Capacity Become Scarce?

Case 1 Acting Quickly

Case 2 Ma's Reputation and His Execution

Case 3 If the Mountain Didn't Come to Me,

I Would Go to It

Case 4 Loyalty Pays Off

CHAPTER 6

Unorthodox Innovation Calls

for A Sense of Crisis

Case 1 The Crisis Has Come. Go Spending Your

Money!! Go Shopping!!!

Case 2 The Crisis Never Stays Away

Case 3 For My Country 127

CHAPTER 7

The Hardest of Unorthodox Innovation -

Serf-Denial

One's Worst Enemy Is Oneself.

Case 1 The Great Withdrawal

Case 2 Pressure for Real

本书正是从分析马云异于常人的企业运营智慧和理念出发，用清晰的案例和深刻的分析，展现其以颠覆完成超越的独到智慧。