当代国际商务英语阅读
出版社：上海交通大学出版社
年代：2006
定价：24.0
书籍简介:
本书根据国际商务要求编写的英语阅读教程。分课文、注释和练习。
作者介绍:
书籍目录:
Chapter 1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter 2 International Business Law
Background Knowledge
2.1 Elements of International Contract
2. 2 International Trade Regulation
Chapter 3 Economic Integration
Background Knowledge
3.1 The European Union
3. 2 North American Free Trade Agreement (NAFTA)
Chapter 4 International Trade
Background Knowledge
4. 1 International Commercial Terms
4. 2 Service in International Trade
Chapter 5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter 6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter 7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter 8 International Marketing
Background Knowledge
8. 1 Marketing Research
8. 2 Product Policy--What Is Product Planning?
Chapter 9 International Accounting and Taxation
Background Knowledge
9. 1 Accounting Standardization
9.2 International Taxation
Chapter 10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter 11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter 12 International Business Environment
Background Knowledge
12. 1 The Technological and Competitive Environment
12. 2 The Global Social and Economic Environment
Chapter 13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter 14 E-commerce
Background Knowledge
14. 1 What is E-commerce7
14. 2 On-line Auction Business
Chapter 15 International Business Organizations
Background Knowledge
15.1 International Chamber of Commerce
15.2 International Standard Organization
Chapter 16 China's International Business
Background Knowledge
16.1 China's Conditions in International Business
16.2 The Prospect of China's International Business
Key to Exercises
内容摘要:
《当代国际商务英语阅读》的特点是：学生通过阅读，可以提高国际商务英语的语言能力和阅读能力，同时又学到国际商务基本知识。《当代国际商务英语阅读》共有16章，包括国际商务的主要领域。如国际贸易、国际营销、对外直接投资、世界贸易组织、经济全球化等。每章有背景知识介绍、两篇课文、生词表、详细的课文注释和练习及练习参考答案。
书籍规格:
| 书籍详细信息 | |||
| 书名 | 当代国际商务英语阅读站内查询相似图书 | ||
| 丛书名 | 当代国际商务英语教材系列 | ||
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| 出版地 | 上海 | 出版单位 | 上海交通大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 24.0 | 语种 | 简体中文 |
| 尺寸 | 26 | 装帧 | 平装 |
| 页数 | 印数 | ||
书籍信息归属:
当代国际商务英语阅读是上海交通大学出版社于2006.出版的中图分类号为 H319.4 的主题关于 国际贸易－英语－阅读教学－高等学校－教材 的书籍。