商务英语泛读
商务英语泛读封面图

商务英语泛读

叶兴, 柳爱平, 主编

出版社:北京工业大学出版社

年代:2014

定价:18.0

书籍简介:

本书以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材共设计十个单元,主题涵盖商务在中国、电子商务、现代物流、现代服务业等方面,适合高校商务英语专业或其他专业学生及国际商务从业人员学习、参考。

书籍目录:

Unit One Business in China Part One Lead-in and Warming-up Part Two Texts  Text A: China's Business Culture--Golden Hints for Doing Business in China  Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts  Text A: Online Shopping Is Growing Rapidly in China  Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business

Unit One Business in China Part One Lead-in and Warming-up Part Two Texts  Text A: China's Business Culture--Golden Hints for Doing Business in China  Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts  Text A: Online Shopping Is Growing Rapidly in China  Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business Part One Lead-in and Warming-up Part Two Texts  Text A: Chain Operation  Text B: KFC in China Part Three Business Simulation Part Four Fun TimeUnit Four Modern Logistics Part One Lead-in and Warming-up Part Two Texts  Text A: New Trends in Modern Logistics  Text B: What Is Logistics Management Part Three Business Simulation Part Four Fun TimeUnit Five Modern Service Industry Part One Lead-in and Warming-up Part Two Texts  Text A: Service Industry  Text B: How to Be Successful in the Service Industry Part Three Business Simulation Part Four Fun TimeUnit Six International Trade Part One Lead-in and Warming-up Part Two Texts  Text A: Current China Trade  Text B: International Trade Negotiation Tips Part Three Business Simulation Part Four Fun TimeUnit Seven Regional Economies and Economic  Globalization Part One Lead-in and Warming-up Part Two Texts  Text A: Regional Economies and Economic Globalization  Text B: International Trade Principles Part Three Business Simulation Part Four Fun TimeUnit Eight Business and Government Part One Lead-in and Warming-up Part Two Texts  Text A: The Role of Government  Text B: Fed's Dudley Calls for Government Action to Revive Housing Part Three Business Simulation Part Four Fun TimeUnit Nine Business and Environmental Protection Part One Lead-in and Warming-up Part Two Texts  Text A: Business and Environment  Text B: The Role of a Business in Society Part Three Business Simulation Part Four Fun TimeUnit Ten Business and Legal Affair Part One Lead-in and Warming-up Part Two Texts  Text A: Some Articles of Business Law  Text B : Some Articles of Association for Limited Liability Company Part Three Business Simulation Part Four Fun Time参考答案参考文献

内容摘要:

《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指?,登亭  校培姜孟素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排本教材为第二册其设计十个单元,主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。

书籍规格:

书籍详细信息
书名商务英语泛读站内查询相似图书
9787563940370
如需购买下载《商务英语泛读》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地北京出版单位北京工业大学出版社
版次1版印次1
定价(元)18.0语种简体中文
尺寸26 × 19装帧平装
页数 160 印数 3000

书籍信息归属:

商务英语泛读是北京工业大学出版社于2014.9出版的中图分类号为 H319.4 的主题关于 商务-英语-阅读教学-高等学校-教材 的书籍。