出版社:北京工业大学出版社
年代:2014
定价:18.0
本书以《国家中长期教育改革与发展规划纲要》为指导,以高校培养高素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排。本教材共设计十个单元,主题涵盖商务在中国、电子商务、现代物流、现代服务业等方面,适合高校商务英语专业或其他专业学生及国际商务从业人员学习、参考。
Unit One Business in China Part One Lead-in and Warming-up Part Two Texts Text A: China's Business Culture--Golden Hints for Doing Business in China Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts Text A: Online Shopping Is Growing Rapidly in China Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business
Unit One Business in China Part One Lead-in and Warming-up Part Two Texts Text A: China's Business Culture--Golden Hints for Doing Business in China Text B: Importing from China--Managing Your Risks Part Three Business Simulation Part Four Fun TimeUnit Two E-business Part One Lead-in and Warming-up Part Two Texts Text A: Online Shopping Is Growing Rapidly in China Text B: Mobile Deals Set to Lure Shoppers Stuck in Line Part Three Business Simulation Part Four Fun TimeUnit Three Chain Business Part One Lead-in and Warming-up Part Two Texts Text A: Chain Operation Text B: KFC in China Part Three Business Simulation Part Four Fun TimeUnit Four Modern Logistics Part One Lead-in and Warming-up Part Two Texts Text A: New Trends in Modern Logistics Text B: What Is Logistics Management Part Three Business Simulation Part Four Fun TimeUnit Five Modern Service Industry Part One Lead-in and Warming-up Part Two Texts Text A: Service Industry Text B: How to Be Successful in the Service Industry Part Three Business Simulation Part Four Fun TimeUnit Six International Trade Part One Lead-in and Warming-up Part Two Texts Text A: Current China Trade Text B: International Trade Negotiation Tips Part Three Business Simulation Part Four Fun TimeUnit Seven Regional Economies and Economic Globalization Part One Lead-in and Warming-up Part Two Texts Text A: Regional Economies and Economic Globalization Text B: International Trade Principles Part Three Business Simulation Part Four Fun TimeUnit Eight Business and Government Part One Lead-in and Warming-up Part Two Texts Text A: The Role of Government Text B: Fed's Dudley Calls for Government Action to Revive Housing Part Three Business Simulation Part Four Fun TimeUnit Nine Business and Environmental Protection Part One Lead-in and Warming-up Part Two Texts Text A: Business and Environment Text B: The Role of a Business in Society Part Three Business Simulation Part Four Fun TimeUnit Ten Business and Legal Affair Part One Lead-in and Warming-up Part Two Texts Text A: Some Articles of Business Law Text B : Some Articles of Association for Limited Liability Company Part Three Business Simulation Part Four Fun Time参考答案参考文献
《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指?,登亭 校培姜孟素质、应用性人才为目标,结合高校教学和商务活动实际情况,精选语料,科学编排本教材为第二册其设计十个单元,主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。
书籍详细信息 | |||
书名 | 商务英语泛读站内查询相似图书 | ||
9787563940370 如需购买下载《商务英语泛读》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 北京 | 出版单位 | 北京工业大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 18.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 160 | 印数 | 3000 |
商务英语泛读是北京工业大学出版社于2014.9出版的中图分类号为 H319.4 的主题关于 商务-英语-阅读教学-高等学校-教材 的书籍。