西南旅游英文高级教程

Unit One Tourism Chapter 1 Traveling and tourism Chapter 2 Analysis of Tourism Products Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China Unit Two Consumer Psychology and Behavior Tourism Chapter 1 Tourism Requirements and Trends Chapter 2 Consumer Behavior in Tourism Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in SichuanUnit Three Effects of Tourism Chapter 1 Introduction to Effects of Tourism Chapter 2 Some Basic Concepts of Tourism Statistics Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan ProvinceUnit Four Tourism Culture and Cultural Tourism Chapter 1 Cultural Tourism:A Brief Introduction Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures

Unit One Tourism Chapter 1 Traveling and tourism Chapter 2 Analysis of Tourism Products Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China Unit Two Consumer Psychology and Behavior Tourism Chapter 1 Tourism Requirements and Trends Chapter 2 Consumer Behavior in Tourism Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in SichuanUnit Three Effects of Tourism Chapter 1 Introduction to Effects of Tourism Chapter 2 Some Basic Concepts of Tourism Statistics Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan ProvinceUnit Four Tourism Culture and Cultural Tourism Chapter 1 Cultural Tourism:A Brief Introduction Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures Chapter 3 Socio-Cultural Impacts of TourismUnit Five Eoctourism Chapter 1 The Ecotourism Industry Chapter 2 Management Plicies of the U.S.National Park Service Chatper 3 Impacts of Tourism on the EnvironmentUnit Six Tourism Resources and Management Chapter 1 Hotel Classification Systems Chapter 2 Management of World heritage Sites Chapter 3 General rights and duties of Aultrlia's Propietors of Tourism Activities and AttractionsUnit Senven Tourism Marketing Chapter 1 Principles of Tourism Marketing Chapter 2 Case Study on the Marketing of Singapore International Airlines Chapter 3 SWOT Analysis of Yunnan's Tourism Sector Unit Eitht Tourism ManagementUnit Nine Tourism Planning Unit Ten Studies of Anthropology of Tourism in China and the West

本书介绍中西方旅游研究的最新理念、信息和案例时保持着较高的专业理论水平、广泛的知识国际性的理念以及相当的英语语言难度。书中所涉猎的专业理论知识已大大超越本学科的初级阶段，共英文自然为原文程序。由于这是一本高级旅游专业英语教材，故一般的英语语言难点和语法问题及其练习不属于本教材的范围。教材在介绍中西方旅游研究的最新发展情况、理论与信息以及西南地区旅游业的实际案例的同时，还注重专业英语语言的深度和规范。
本书的主要对象为大学旅游专业的本科生和研究生，也可供旅游专业的教育工作者和旅游行业的中、高层管理人员阅读和参考。