实战谈判赢天下
出版社：国防工业出版社
年代：2009
定价：26.0
书籍简介:
本书由商务交际 、价格谈判、包装与物流、贸易方式、商务进出口、商务会议、公司运作、市场营销、电子商务、客户关系管理、商务旅行十一章组成，是在前面“点”“线”积累的基础上的“面”的飞跃。本书可供外贸工作者、职场白领和欲参加BEC、托业等商务考试的人士学习参考。
书籍目录:
Chapter 1 Business Communications 商务交际
Unit 1 Answering the Telephone接听电话／002
Unit 2 DiMing a Wrong Number打错电话／004
Unit 3 Calling a Switchboard电话转接／006
Unit 4 Arranging an Appointment安排约会／008
Unit 5 Putting Off an Appointment推迟约会／010
Unit 6 Canceling an Appointment取消约会／012
Unit 7 Visiting Clients拜访客户／014
Unit 8 Reception商务接待／016
Unit 9 Introduction of the Company公司介绍／018
Unit 10 Visiting Factories参观工厂／020
Unit 1 1 Business Meals商务会餐／022
Unit 12 Arranging Activities安排活动／024
Unit 13 Seeing Off Customers送别客户／026
Chapter 2 Price and Terms of Payment 价格与付款方式
Unit 1 Inquiry询盘／028
Unit 2 Offer报盘／030
Unit 3 Counter-Offer还盘／032
Unit 4 CIF成本、保险加运费价／034
Unit 5 DDP完税后交货价／036
Unit 6 EXW工厂交货价／038
Unit 7 FOB船上交货价／040
Unit 8 Remittance汇付／042
Unit 9 Collection托收／044
Unit 10 Letter of Credit信用证／046
Unit 11 Letter of Guarantee保函／048
Chapter 3 Packing and Logistics 包装与物流
Unit 1 Mode of Packing包装方式／050
Unit 2 Ways of Shipment装运方式／052
Unit 3 Date of Shipment装运期限／054
Unit 4 Chartering a Vessel租船订舱／056
Unit 5 Port of Departure起运港／058
Unit 6 Port of Destination目的港／060
Unit 7 Transshipment Port中转港／062
Unit 8 Clearance of Goods报关／064
Unit 9 Customs Clearance结关／066
Unit 10 Export Drawback出口退税／068
Unit 11 Exemption from Duty进口免税／070
Chapter 4 Forms of Trade 贸易方式
Unit 1 Technology Transfer技术转让／072
Unit 2 Bidding招标／074
Unit 3 Tender投标／076
Unit 4 Joint Venture合资企业／078
Unit 5 Compensation Trade补偿贸易／080
Unit 6 Barter Trade易货贸易／082
Unit 7 Consignment Trade寄售贸易／084
Unit 8 Processing Business加工业务／086
Unit 9 Assembling Business装配业务／088
Unit 10 Financing融资／090
Unit 1l Agent有关代理／092
Unit 12 Commission佣金问题／094
Chapter 5 Import and Export商贸进出口
Unit 1 Credit Inquiry资信调查／096
Unit 2 Establishing Trade Relations建立贸易关系／098
Unit 3 Quantity of the Order订货数量／100
Unit 4 Quality of Goods货物质量／102
Unit 5 Ordering Goods下订单／104
Unit 6 Out of stock缺货／106
Unit 7 Insurance Rate保险费率／108
Unit 8 Commodity Inspection商品检验／110
Unit 9 Signing a Contract签订合同／112
Unit 10 Revision of a Contract修改合同／114
Chapter 6 Business Conferences 商务会议
Unit 1 Preparing for a Meeting会议筹备／116
Unit 2 Agenda会议议程／118
Unit 3 Beginning the Meeting会议开始／120
Unit 4 Discussing During the Meeting会议讨论／122
Unit 5 Summarization and Adjournment总结闭会／124
Chapter 7 Company Operation 公司运作
Unit 1 Competition竞争／126
Unit 2 Partnership合作关系／128
Unit 3 Product Launch新产品发布会／130
Unit 4 Press Conference记者招待会／132
Unit 5 Registering a Trademark商标注册／134
Unit 6 Patent专利／136
Unit 7 Financial Affairs公司财务／138
Unit 8 Company Website公司网站／140
Unit 9 Mergers公司合并／142
Unit 10 Branch Offices分支机构／144
Chapter 8 Marketing ＆Sales 市场营销
Unit 1 Market Research市场调研／146
Unit 2 Target Audience目标消费者／148
Unit 3 Promotion by Salesperson登门推销／150
Unit 4 Advertising Campaign广告运作／152
Unit 5 Choosing Media选择媒体／154
Unit 6 Details of all Advertisement广告细节／156
Unit 7 Promotional Events促销活动／158
Unit 8 Preparing for a Trade Show准备展会／160
Unit 9 Trade Shows展会现场／1 62
Unit 10 Product Demonstrations产品展示／164
Unit 11 E-commerce电子商务／166
Unit 12 After-Sale Service售后服务／168
Chapter 9 Customer Relationship Management 客户关系管理
Unit 1 Complaints About Quality质量投诉／170
Unit 2 Complaints About Short Quantity短重投诉／172
Unit 3 Dealing with Complaints处理投诉／174
Unit 4 Wrong Shipment错发货物／176
Unit 5 Returning the Goods退货／178
Unit 6 Claims索赔／1 80
Unit 7 Arbitration诉诸仲裁／182
Unit 8 Public Relations公共关系／1 84
Unit 9 Company Gifts公司纪念品／186
Chapter 10 Contacting with Bank 与银行业务
Unit 1 Opening an Account开立账户／188
Unit 2 Inquiring About Interest Rates询问利率／190
Unit 3 Depositing and Withdrawing存款取钱／192
Unit 4 Closing an Account注销账户／194
Unit 5 Cashing a Check支票兑现／196
Unit 6 The Rate of Exchange外汇汇率／198
Unit 7 Exchanging Money货币兑换／200
Unit 8 Credit Card信用卡／202
Unit 9 Reporting a Lost Passbook存折挂失／204
Unit 10 Investing in Stock Market投资股市／206
Chapter 11 Business Trip 商务旅行
Unit 1 Daily Schedule日程安排／208
Unit 2 Passport and Visa护照签证210
Unit 3 Booking a Plane Ticket订飞机票／212
Unit 4 Security Check安全检查／214
Unit 5 On the Plane在飞机上／216
Unit 6 Transit转机／218
Unit 7 Passing the Customs过海关／220
Unit 8 By Ship乘船／222
Unit 9 By Train乘火车／224
Unit 10 Asking the way问路／226
Unit 11 By Bus乘公交车／228
Unit 12 By Subway乘地铁／230
Unit 13 Taking a Taxi乘出租车／232
Unit 14 Reserving a Room订房间／234
Unit 15 Checking in入住登记／236
Unit 16 Wake-up Call电话叫醒／238
Unit 17 Laundry送洗衣物／240
Unit 18 Maintenance维修服务／242
Unit 19 Bill Mistake账单错误／244
Unit 20 Checking out结账退房／246
Unit 21 Booking a Table餐厅订位／248
Unit 22 At the Restaurant在餐馆／250
Unit 23 Sightseeing参观游览／252
内容摘要:
《商务英语步步赢：实战谈判赢天下》是套书中在“点”、“线”积累基础上的“面”的飞跃。每一单元开端设计几个温故知新的句子，用于热身和巩固学习。然后是两个难易有梯度的情景实战对话，对话的选择是有针对性的，在体现这一单元主题下的不同情况的应对和处理方式。在学习语言的同时，还可掌握谈判技巧、公关方式和国际礼仪。全书分为11章139个单元，包含商务交际、价格与付款方式、包装与物流、贸易方式、商贸进出口、商务会议、公司运作、市场营销、客户关系管理、与银行打交道、商务旅行，可谓真正的商务话题大全。
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