商务英语综合教程学生用书
商务英语综合教程学生用书封面图

商务英语综合教程学生用书

王瑞昀, 主编

出版社:对外经济贸易大学出版社

年代:2010

定价:15.0

书籍简介:

本书介绍了经济、管理、国际法和跨文化四大模块。

书籍目录:

Unit One Franchise Business Text A Making Your Franchise the Next McDonald's  Text B Case Study: 25 Years of Franchising in Ireland Text C Franchising -- A Safe Haven in Tough TimesUnit Two The Real Estate Business Text A Finding Good Deals in Real Estate Text B Getting Started Right in Real Estate Investing Text C World's Priciest Cities to Own a HomeUnit Three Security in E-commerce Era Text A OECD: Providing Consumer Protection in Electronic Commerce Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy Text C A New Era of AttacksUnit Four  Credit Card  Text A How Credit Cards Work  Text B The New Rules of Credit Cards

Unit One Franchise Business Text A Making Your Franchise the Next McDonald's  Text B Case Study: 25 Years of Franchising in Ireland Text C Franchising -- A Safe Haven in Tough TimesUnit Two The Real Estate Business Text A Finding Good Deals in Real Estate Text B Getting Started Right in Real Estate Investing Text C World's Priciest Cities to Own a HomeUnit Three Security in E-commerce Era Text A OECD: Providing Consumer Protection in Electronic Commerce Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy Text C A New Era of AttacksUnit Four  Credit Card  Text A How Credit Cards Work  Text B The New Rules of Credit Cards Text C OECD Warns Protectionism will Worsen Financial Crisis Unit Five Creation of Corporate Culture  Text A From Factory to Family: The Creation of a Corporate Culture Text B Case Study: IBM Finds Profit in Diversity Text C Become a Company That Invents New Ideas Unit Six  Cultural Difference in Business  Text A Advice on Cross-cultural Business  Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera Text C The Impact of Culture on BrandingUnit Seven Mergers & Acquisitions Text A Want to Orow? Think Merger Text B M & A Execution -- A Case Study on Deals That Went Wrong Text C 2009: A Busy Year for Mergers and Acquisitions in China Unit Eight Telecommuting Text A Telework Text B Case Study: Making Telecommuting Work Text C Potential Drawbacks of TeleworkUnit Nine Business and Customer-centeredness Text A Daily Life, Not Markets: Customer-centered Design Text B Reebok and Its Customization Strategy Text C Secrets of Silk Production Unit Ten  Business Ethics  Text A Business Ethics Text B Corporate Ethics: Right Makes Might Text C Can I Ask for More Money? Unit Eleven Corporate Social Responsibility Text A Competitive Advantage and Corporate Social Responsibility  Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition  Text C The New BusinessUnit Twelve Piracy  Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China Text C Piracy Issue at APEC

内容摘要:

《商务英语综合教程》共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由TextA、TextB、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生,也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

书籍规格:

书籍详细信息
书名商务英语综合教程学生用书站内查询相似图书
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出版地北京出版单位对外经济贸易大学出版社
版次1版印次1
定价(元)15.0语种简体中文
尺寸23 × 19装帧平装
页数印数

书籍信息归属:

商务英语综合教程学生用书是对外经济贸易大学出版社于2010.出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教学参考资料 的书籍。