经济管理专业英语

前言

Chapter 1 Fundamentals of Management

Introduction

Lesson 1 What Skills and Competencies Do Successful Managers Possess?

Lesson 2 Building Trust.. The Essence of Leadership

Lesson 3 Management by Objectives

Lesson 4 How Do You Create a Learning Organization?

Chapter 2 Fundamentals of Economics

Introduction

Lesson 1 How Individuals Make Decisions

Lesson 2 What's Wrong with Price Gouging?

Lesson 3 What the World Must Do to Kickstart growth?

Chapter 3 Business Administration

Introduction

Lesson 1 Types of Organizational Strategies

Lesson 2 Supply Chain Management Using Internet Technologies

Lesson 3 Organization Culture in MNCs

Chapter 4 Tourism Management

Introduction

Lesson 1 Go out to See the World

Lesson 2 Hotel Management

Lesson 3 Utilization and Conservation of the Tourism Resources

Chapter 5 Financial Management

Introduction

Lesson 1 The Cash Flow Cycle

Lesson 2 The Balance Sheet

Lesson 3 Financial Instruments and Markets

Chapter 6 Human Resource Management

Introduction

Lesson 1 Activities of HR Department

Lesson 2 The Human Resource Recruitment

Lesson 3 Motivating Workers

Chapter 7 Public Management

Introduction

Lesson 1 Three Big Questions in Public Management

Lesson 2 What Is the Policy Cycle7

Lesson 3 Community Participation

Lesson 4 E-Government in China

Chapter 8 Rural Areas Development

Introduction

Lesson 1 Governmental Support to Agriculture

Lesson 2 Promoting Rural Economic Development

Lesson 3 Developing Modern Agriculture

Chapter 9 International Economics and Commerce

Introduction

Lesson 1 Function of International Trade

Lesson 2 Why Nations Protect Their Industries

Lesson 3 What's the Job of Export Department?

Chapter 10 Development and Prospect of Chinese Economy and Management

Introduction

Lesson 1 Huawei. Seeking Its Own Path

Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence

Lesson 3 China's Economy， Speed Isn't Everything

Reference

全球经济一体化背景下，英语日益成为经济管理领域里各个专业的重要工具，对应用型人才培养目标的实现显得尤为重要。《经济管理专业英语/普通高等教育“十二五”应用型本科系列教材》综合吸收和借鉴国内外经典经济管理类英语教材编写框架的合理性，力求展示一个广义的经济管理专业英语教学体系，并积极将专业教学与现实世界的经济管理发展相融合，提升经济管理专业学生英语素养。
　　《经济管理专业英语/普通高等教育“十二五”应用型本科系列教材》共10章，主要围绕管理学基础、经济学基础、工商管理、旅游管理、财务管理、人力资源管理、公共管理、农村区域发展、国际经济与贸易和中国经济与管理发展展望方面展开。每章精选3～4篇重要专业领域的课文，文中插入扩展知识和前沿发展等内容，文后配有重要词汇、章节总结、扩展阅读、精选案例、讨论题和课文翻译等内容，以供进一步学习使用。
　　《经济管理专业英语/普通高等教育“十二五”应用型本科系列教材》不仅适合于应用型人才课堂教学，也适合非经济管理类学生、有关部门经济管理人员及相关兴趣爱好者使用。全书由曾芳芳负责草拟编写大纲。