商务英语阅读新视野

Unit1ScarcityandEfficiency：theTwinThemesofEconomics

Exercises

Unit2TheThreeProblemsofEconomicOrganization

Exercises

Unit3ThePrincipleofComparativeAdvantage

ExerCises

Unit4WhatIsLogistics

Exercises

Unit5LogisticalOperation

Exercises

Unit6TipstoEstablishYourGoodBusinessReputation

Exercises

Unit7BusinessLaw

Exercises

Unit8EverydayEtiquetteforOfficeLife

Exercises

Unit9ABriefIntroductiontoAccounting

Exercises

Unit10BasicPrinciplesofAccounting

Exercises

Unit11HowBankWorks？

Exercises

Unit12TheEvolutionofMoney

Exercises

Unit13TheStockMarket

Exercises

Unit14ForeignExchange

Exercises

Unit15ExchangeRates

Exercises

Unit16InternationalTrade

Exercises

Unit17ClassicalTheoriesofTrade

Exercises

Unit18FreeTradeorFairTrade

Exercises

Unit19InternationalInstitutions

Exercises

Unit20InstitutionalPillarsofInternationalBusiness

Exercises

Unit21TheWorldTradeOrganization

Exercises

Unit22TheProductLifleCircle

Exercises

Unit23TheQualityImperative

Exercises

Unit24ProductBrandsandTrademarks

Exercises

Unit25TheJointInternationalVenture

Exercises

Unit26MultinationalCorporations

Exercises

Unit27MultinationalEnterprisesAreRegional，NotGlobal

Exercises

Unit28TransferPricinginMultinationalCompanies

Exercises

Unit29Insurance

Exercises

Unit30MarineInsurance

Exercises

Unit31ElementsofCommunication

Exercises

Unit32MainForillsofCommunicationinBusiness

Exercis6s

Unit33TheChangingConceptofMarketing

Exercises

Unit34MarketandMarketing

Exercises

Unit35TheImportanceofMarketing

Exercises

Unit36TheRoleandActivitiesofPromotion

Exercises

Unit37PersonalSelling

Exercises

Unit38BrandingandBrandEquity

Exercises

Unit39GoingGlobal

Exercises

Unit40GlobalizationPerspectives

Exercises

Unit41GlobalizationversusRegionalization：WhichWayfortheMultinational？(1)

Exercises

Unit42GlobalizationversusRegionalization：WhichWayfortheMultinational？(2)

Exercises

Unit43InternationalMarketing

Exercises

Unit44MarketingPlanning

Exercises

Unit45InternationalHumanResourceManagement

Exercises

Unit46MissionStatement

Exercises

Unit47E-commerce：AKindofNewCommercialTool

Exercises

Unit48OutlineofE-business

Exercises

Unit49HowtheCreditCardCapturedAmerica

Exercises

Unit50WillCashCompletelyVanish？

Exercises

　　《商务英语阅读新视野》教程共有50个单元，内容涉及经济、银行、金融、保险、财会、统计、物流、证券、外汇、外贸、产品、质量、品牌与商标、合资企业、跨国企业、企业文化、商务交流、国际经济组织、市场营销、全球化、地区化、营销策略与计划、人力资源管理、可持续发展、电子商务以及电子货币等等。绝大多数内容都比较新，体现了学术的前沿性、知识的时代性以及实用性。　　本书共50个单元，选编了涉及经济、银行、金融、保险、财会、统计、物流、证券、外汇、产品、质量、品牌与商标等文章计50篇，文章内容新、涵盖面广，可有效拓展学习者的阅读面和知识面，使学习者在阅读过程中能更加深入地探究各有关领域，为以后从事实际工作打下较牢固的基础。本书可作商务英语、国贸等专业的教材，也是外经贸人员提高自己更新知识的阅读必备。【作者简介】　　戎林海，1957年牛，江苏常州人，英语语言文学硕上，教授。江苏省高校外语教学研究会理事、江苏省语言学会理事、常州市翻译协会会长、常州市语言学会副会长、常州工学院外国语学院院长。长期从事英美文学、翻译学、跨文化交际学等学术研究，著有《跨越文化障碍》、《当代美语学习词典》、《新编实用英汉经贸词汇于册》、《大学英语同义词洋解》、《汉英新词语词典》等书；并在《中国翻译》、《外语教学》等十余种期刊发表论文三十余篇。