会展英语

UNIT 1 Cashing in on Exhibitions

DIALOGUE Attending an Exhibition

TEXT A What Is an Exhibition for?

Notes to the Text

In-class Discussion

Exercises

TEXT B Taking Advantage of the Exhibit Marketing

Exercises

LINK An Overview of the Exhibition Industry

UNIT 2 Going for the Right Site

DIALOGUE Asking about the Stand

TEXT A Going for the Right Place for Exhibition

Notes to the Text

In-class Discussion

Exercises

TEXT B Exhibit Strategies and Its Manager

Exercises

LINK Size and Site Do Matter

UNIT 3 Establishing a Budget

DIALOGUE Discussing the Budget for Exhibition

TEXT A Budget, the First Priority

Notes to the Text

In-class Discussion

Exercises

TEXT B A Good Exhibition Budget Does Pay off

Exercises

LINK Budget, a Means of Regulating the Operation of an Exhibition

UNIT 4 Managing and Training Your Staff

DIALOGUE Talking about Holding an Exhibition

TEXT A Staff Selection and Training

Notes to the Text

In-class Discussion

Exercises

TEXT B Managing Your Stand Team

Exercises

LINK Staff Selection and Development

UNIT 5 Preparing Your Stand

DIALOGUE Talking about the Shell Scheme Stand

TEXT A Stand Construction and Decoration

Notes to the Text

In-class Discussion

Exercises

TEXT B Opex Exhibition Services

Exercises

LINK Getting Your Stand Built

UNIT 6 Communicating Effectively

DIALOGUE Making Use of Giveaways

TEXT A Making Your Stand a Complete Success

Notes to the Text

In-class Discussion

Exercises

TEXT B Selling by Asking Questions

Exercises

LINK Public Relations

UNIT 7 Contract Management

DIALOGUE Talking about Stand Design

TEXT A How to Select Contractors

Notes to the Text

In-class Discussion

Exercises

TEXT B The Exhibition Space Application Contract

Exercises

LINK The Contract Management Process

UNIT 8 Measuring Exhibition Success

DIALOGUE Talking about the Post-show

TEXT A Post-show Follow-up

Notes to the Text

In-class Discussion

Exercises

TEXT B Reap the Rewards

Exercises

LINK Measuring the Results

UNIT 9 Meeting and Convention Venues

DIALOGUE Deciding on a Venue

TEXT A Selecting Conference and Convention Venues

Notes to the Text

In-class Discussion

Exercises

TEXT B Tips for Evaluating Your Meeting Venue Options

Exercises

LINK Choosing a Venue or an Event Site

UNIT 10 Preparing a Productive Meeting

DIALOGUE Planning the Meeting Agenda

TEXT A Meeting Planners and Convention Planners

Notes to the Text

In-class Discussion

Exercises

TEXT B The Agenda——Key to a Meeting

Exercises

LINK The Preparation of a Meeting

UNIT 11 Logistics in Great Events

DIALOGUE Talking about Organizers Service

TEXT A Conference Logistics

Notes to the Text

In-class Discussion

Exercises

TEXT B Post-conference Tour in Beijing

Exercises

LINK Logistics and Catering Management

UNIT 12 Organization of Great Events

DIALOGUE Talking about the Show Plan

TEXT A Preparing the Ground

Notes to the Text

In-class Discussion

Exercises

TEXT B Leadership Traits and Styles

Exercises

LINK Organizational Structures of an Event

UNIT 13 Risk Management

DIALOGUE Talking about Risk Preventions

TEXT A Risk Management

Notes to the Text

In-class Discussion

Exercises

TEXT B The Effective ways to Deal with Risks

Exercises

LINK Risk and Disaster Preventions

UNIT 14 Evaluating a Meeting

DIALOGUE Evaluating with the Questionnaire

TEXT A An Overview of Meeting Evaluation

Notes to the Text

In-class Discussion

Exercises

TEXT B Paving the Way for the Future by Evaluation

Exercises

LINK Ingredients of a Successful Meeting Evaluation

Appendix Global Meetings & Exhibitions

References

《会展英语》是为了适应我国发展会展经济对人才培养的要求而编写的专业英语教材，分为两个部分：展览英语和会议英语。由于会展行业与展览、管理、会计、物流、广告、设计、营销、旅游、公共关系及会议等多个学科领域密切相关，作为专业英语教材面面俱到地描述整个发展过程几乎是不可能的，因此本教材选取了最具代表性的部分加以描述和解释，并结合适当的练习，使学生能够比较系统地了解会议和展览行业的相关知识，提高专业英语应用水平。
《会展英语》的编排本着以下五项原则：针对性突出的原则；实践性突出的原则；真实性突出的原则；知识性全面的原则；实用性突出的原则。