世界500强企业CEO谈中国攻略

AIRBUS

* Airbus Flies High in Soaring Market——An Interview with Laurence

Barton, President of Airbus China

Super Link: 1. Airbus Inks Tianjin Plant Deal

2. Airbus Comes to Tianjin

ALCOA

*Alcoa Looks to Greener Growth in Aluminum——An Interview with Chen

Jinya, President for the Asia-Pacific Region of Alcoa

*Full Steam Ahead——An Interview with Bob Larson, President of Alcoa

China Rolled Products

Super Link: Alcoa Plans to Quadruple Investment

AREVA

*Reactor Rivalry——An Interview with Arnaud de Bourayne, President

of Areva China

Super Link: 1. Areva T D to Double Capacity

2. Areva Teams Up with Tsinghua for Research

AIRBUS

* Airbus Flies High in Soaring Market——An Interview with Laurence

Barton, President of Airbus China

Super Link: 1. Airbus Inks Tianjin Plant Deal

2. Airbus Comes to Tianjin

ALCOA

*Alcoa Looks to Greener Growth in Aluminum——An Interview with Chen

Jinya, President for the Asia-Pacific Region of Alcoa

*Full Steam Ahead——An Interview with Bob Larson, President of Alcoa

China Rolled Products

Super Link: Alcoa Plans to Quadruple Investment

AREVA

*Reactor Rivalry——An Interview with Arnaud de Bourayne, President

of Areva China

Super Link: 1. Areva T&D to Double Capacity

2. Areva Teams Up with Tsinghua for Research

AVON

Hello, Avon——An Interview with SK Kao, President of Avon

China

Super Link: 1. Avon Wins First Direct Sales Licence

2. Makeover

BERTELSMANN

*Seller's Block——An Interview with Bryan D. Ellis, President of

DirectGroup China

*Star Platers——An Interview with Tim Bowen, CO0 of Sony BMG

Super Link. 1. Bertelsmann to Drive Further into China

2. Booksellers Join Hands

3. Joint Book Venture for Bertelsmann

BCG

* BCG Sees China As a Top Market in Five Years——An Interview with

Hans-Paul Burkner, President and CEO of Boston Consulting

Group

CANON

Red-Hot Passion——An Interview with Hideki Ozawa, President and CEO

of Canon China Canon China's Road Map to Success——A Follow-Up

Interview with Hideki Ozawa.

Super Link: 1. Snap Happy

2. Local Vendors Hurt

CARREFOUR

*Carrefour Keeps Pace with Expansion——An Interview with Jose Luis

Duran, CEO of Carrefour Group

Super Link: 1. Carrefour Opens Flagship Store in Beijing

2. Different Strokes

COCA-COLA

*Coca-Cola Aims to Make China Its Largest Market——An Interview with

Doug Jackson, President of Coca-Cola China

Super Link: 1. China to Become Coke's Top Asian Market

2. Coke: Making Corporate History in China

DISNEYLAND

*Magic Middle Kingdom——An Interview with Bill Ernest, Executive

Vice-President and

Managing Director of Hong Kong Disneyland Resort

Super Link: 1. Disney: Cash Cow for Dairy Firm

2. Disney Theme Park Awaiting Government Nod

EMC

*Changes in Store——An Interview with Joseph Tucci, Chairman and CEO

of EMC

*Hardsell for Software——An Interview with Denis Yip, President of

EMC Greater China

ERICSSON

*Networks Remain Key to Growth——An Interview with Carl Henric

Svanberg, CEO of Ericsson

*In for the Long Haul——An Interview with Mats H Olsson, President

of Ericsson China

Super Link: Western Expansion

ERNST & YOUNG

*Talent Crunch——An Interview with James S Turley, Chairman and CEO

of Ernst & Young Global

*New Ernst & Young Chairman Focuses on "People First"——An

Interview with David Sun, Chairman & Managing Partner for the

Far East Area & China

Super Link: Eleven Business Leaders Honored

FUJITSU

*Fujitsu Chief Takes on Rivals——An Interview with Naoyuki Akikusa,

Chairman of Fujitsu

*High Stakes Chips——An Interview with Haruhito Takeda, General

Manager of Fujitsu China

Super Link: Fujitsu Eyes Expansion in China Market

GE

*A Sustained Growth——An Interview with Steve Bertamini, Chairman

and CEO of GE Northeast Asia

*Rural Health——An Interview with Joe Hogan, CEO of GE

Healthcare

Super Link: 1. GE Pushes "Green" Business

2. Medical Checks

HERMES

*Fashion Forward——An Interview with Leo Lui, President of Hermes

China

*Watching China——An Interview with Guillaume de Seynes, Chairman of

La Montre Hermes and the Executive Vice-President of Hermes

International

*The Art of Life——An Interview with Segolene Audras, Managing

Director of Hermes China

Super Link: Second Choice

HONEYWELL

*Reductive Reasoning——An Interview with Shane Tedjarati,

Vice-President of Honeywell International Inc and CEO of Honeywell

China

*Up to the Challenge——An interview with George Ko, General Manager

of Honeywell Building Solutions in China

HSBC

* Focus on "Premier" Service——An Interview with Richard Yorke,

President and CEO of HSBC Bank (China) Company Ltd

Super Link: 1. HSBC Gets Rural Nod

2. Local Incorporation Boosts Banks

3. HSBC Plans Continued Expansion

4. HSBC to Buy Chinese Bank Share

IBM

*Global Integration——An Interview with D.C. Chien, CEO of IBM

China

*Deal in Line with IBM's Strategy——An Interview with Henry Chow,

Chairman and CEO of IBM China

Super Link: Technology Giant to Shift Focus to Service

LUFTHASA

*Down to Earth——An Interview with Wolfgang Mayrhuber, CEO and

Chairman of Deutsche Lufthansa AG

*Industry Overhaul——An Interview with Hans Schmitz, General Manger,

and Chai Weixi, CEO of Ameco Beijing

Super Link: 1. Key Role for Cargo JV

2. Giant Jet Set

MCDONALD'S

* Battle of the Bulge——An Interview with Jim Skinner, McDonald's

Global CEO

* Will Drive-throus Drive McDonald's Growth?——An Interview with

Jeffrey Schwartz, CEO of McDonald's China

……

NCR

NOKIA

P&G

PHILPS

SIEMENS

STARBUKS

TOSHIBA

ENILEVR

VOLKSWAGEN

When the Chinese market opened itself to the outside world,
they came, stars in their eyes, from different countries and
cultures, hacked by the might of corporations, to seek their
fortune in a land they knew little about. What follows is their
story, of culture shock and frustration, of competition, challenge,
and opportunity, as they built a winning symbiosis with an emerging
world power.