商务英语阅读教程

Unit 1

Part I Pre-reading Questions

Part II Extenslve Reading

Text A Sri Lanka Trade

Text B Principles of the Trading System

Part III Reading Skills

Part IV Supplementary Reading： Selected Part of the Doha Agenda

Part V Test Yourself

Unit 2

Part I Pre-reading Questions

Part II Extensive Reading

Text A A General Introduction to the World Trade Organization

Text B The Uruguay Round

Part III Reading Skills

Part IV Supplementary Reading： 10 Benefits of the WTO Tradin System

Part V Test Yourself

Unit 3

Part I Pre-reading Questions

Part II Extensive Reading

Text A Overview of Economic Integration

Text B China and Regional Economic Integration

Part III Reading Skills

Part IV Supplementary Reading： Regional Economic Integration In China Today

Part V Test Yourself

Unit 4

Part I Pre-reading Questions

Part II Extensive Reading

Text A Introduction to International Economic Law

Text B International Trade Regulation

Part III Reading Skills

Part IV Supplementary Reading： Internatonal Commercial Terms

Part V Test Yourself

Unit 5

Part I Pre-reading Questions

Part II Extensive Reading

Text A International Marketing and Its Growing Importance

Text B Market

Part III Reading Skills

Part IV Supplementary Reading： One of the Entry StrateOles —— Joint Venture

Part V Test Yourself

Unit 6

Part I Pre-reading Questions

Part II Extensive Reading

Text A The Birth of a European Currency： the Euro

Text B International Capital Market

Part III Reading Skills

Part IV Supplementary Reading： Balance of Payments （BOP）

Part V Test Yourself

Unit 7

Part I Pre-reading Questions

Part II Extensive Reading

Text A Introduction toInternationa Payments

Text B Factoring

Part III Reading Skills

Part IV Supplementary Reading： O/berpayments

Part V Test Yourself

Unit 8

Part I Pre-reading！Questlons

Part II Extensive Reading

Text A Accounting and Double-entry System

Text B About International AccounUng

Part III Reading Skills

Part IV Supplementary Reading： The Most Fundamental Accounting Principle

Part V Test Yourself

Unit 9

Part I Pre-reading Questions

Part II Extensive Reading

Text A Advantages of International Lo~jlstlcs

Text B About LoglsUcs .

Part III Reading Skills

Part IV Supplementary Reading： DHL

Part V Test Yourself

Unit 10

Part I Pre-reading Questions

Part II Extensive Reading

Text A International Investment

Text B Foreign Direct Investment

Part III Reading Skills

Part IV Supplementary Reading FDI Behavior of MNCS

Part V Test Yourself

Unit 11

Part I Pre-reading Questions

Part II Extenslve Reading

Text A To Bow or to Shake Hands？ —— Cultural Differences and Networking Etiquette

Text B Take Off Your Shoes and Ask for Slippers： Integrating Corporate Culture

In Global Business

Part III Reading Skills

Part IV Supplementary Reading： Doing Business In China

Part V Test Yourself

Unit 12

Part I Pre-reading Questions

Part II Extensive Reading

Text A MICE Industry and Its Players

Text B Key Factors for Successful Events

Part III Reading Skills

Part IV Supplementary Reading： Essential Elements of the MICE Market

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《新世纪商务英语专业本科系列教材：商务英语阅读教程4（学生用书）》主要供高等院校商务英语专业本科、英语专业本科和财经类本科一、二年级学生使用，也可供具有相当英语水平的商界从业人员阅读。本教程注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力。本教程还将培养阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量作为预设目标。