大学商务英语综合教程教师用书

Unit One Cimpanies

Brief on Companies

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Two Products

Brief on Products

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Three Marketing

Brief on Marketing

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Four Advertisements

Brief on Advertisements

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Five Sales

Brief on Sales

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Six Consumers

Brief on Consumers

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Seven Brands

Brief on Brands

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Eight Competition

Brief on Competition

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Nine

Retailing

Brief on Retailing

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

Unit Ten E-commerce

Brief on E-commerce

Reading-related Information

Language Interpretation

Word Study

Key to Exercises

Reference Chinese of the Text

本教程为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高，语言地道。 教程板块设计突出国际商务知识的传授与英语听、说、读、写、译的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“商务交流”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务交流”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面的交际任务，是本教程的一大特色。本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。