现代商务英语综合教程
现代商务英语综合教程封面图

现代商务英语综合教程

郑明, 王建伟, 主编

出版社:中国人民大学出版社

年代:2011

定价:37.0

书籍简介:

本书共分为十二章,每章围绕一个主题展开,融合听、说、读、写、译等技能,每章以贴近社会经济生活、商务活动实际的案例导入,通过听力,阅读,口语,翻译,写作等形式多样的练习活动,使学生既掌握商务知识,又培养英语综合应用能力。教材体例安排新颖,语言真实地道,风格清新活泼,练习灵活多样。本书借鉴国外原版教材的设计理念,结合中国学生的实际需要,集知识性与趣味性于一体,将真实的商务世界带进课堂,有助于学生轻松地体验商务英语学习的快乐。

书籍目录:

Chapter 1 Shares and Bonds

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 2 Stock Market

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 3 Mergers and Acquisitions

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 4 Management and Labor Relations

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 5 Business Styles

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 6 Investment

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 7 Taxes

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 8 Venture Capital

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 9 Corporate Alliances

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 10 Consulting

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 11 Competition

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

Chapter 12 Going Global

Background case

Listening

Reading

Structure

Vocabulary

Comprehension

Translation

Speaking

Writing

Additional reading

内容摘要:

    
《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第4册,由郑明和王建伟主编。《现代商务英语综合教程(第4册)》共12章,按照每周4~6学时设计。使用时各校可根据教学目标和条件结合学生的需要,灵活选择每一章的教学内容。为方便使用,《现代商务英语综合教程》系列教材还配有教参和PPT课件。

书籍规格:

书籍详细信息
书名现代商务英语综合教程站内查询相似图书
9787300141473
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出版地北京出版单位中国人民大学出版社
版次1版印次1
定价(元)37.0语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

现代商务英语综合教程是中国人民大学出版社于2011.8出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教材 的书籍。