出版社:中国人民大学出版社
年代:2011
定价:37.0
本书共分为十二章,每章围绕一个主题展开,融合听、说、读、写、译等技能,每章以贴近社会经济生活、商务活动实际的案例导入,通过听力,阅读,口语,翻译,写作等形式多样的练习活动,使学生既掌握商务知识,又培养英语综合应用能力。教材体例安排新颖,语言真实地道,风格清新活泼,练习灵活多样。本书借鉴国外原版教材的设计理念,结合中国学生的实际需要,集知识性与趣味性于一体,将真实的商务世界带进课堂,有助于学生轻松地体验商务英语学习的快乐。
Chapter 1 Shares and Bonds
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 2 Stock Market
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 3 Mergers and Acquisitions
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 4 Management and Labor Relations
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 5 Business Styles
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 6 Investment
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 7 Taxes
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 8 Venture Capital
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 9 Corporate Alliances
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 10 Consulting
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 11 Competition
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
Chapter 12 Going Global
Background case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional reading
《现代商务英语综合教程》系列教材内容由浅入深,由普通商务常识逐渐过渡到专业性较强的商务知识,语言水平也由易到难,适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第4册,由郑明和王建伟主编。《现代商务英语综合教程(第4册)》共12章,按照每周4~6学时设计。使用时各校可根据教学目标和条件结合学生的需要,灵活选择每一章的教学内容。为方便使用,《现代商务英语综合教程》系列教材还配有教参和PPT课件。
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书名 | 现代商务英语综合教程站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 中国人民大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 37.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 |
现代商务英语综合教程是中国人民大学出版社于2011.8出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教材 的书籍。