商务知识导读

Unit 1 Starting a Business（创办企业） Text How to Launch a Business Abroad Supplementary Reading Methods ofPerformance EvaluationUnit 2 InternationaITrade（国际贸易） Text The Advantages of lntemational Trade Supplementary Reading Barriers to International TradeUnit 3 InternationaIFinance（国际金融） Text The Stock Market Supplementary Reading International Monetary FundUnit 4 Business Organizations&Investment（商业组织与投资） Text The Benefits of Foreign Direct Investment to Host Countries Supplementary Reading World BankUnit 5 Marketing&Insurance(营销与保险） Text E—Insurance for the DigitaIAge Supplementary Reading The Five Ws of MarketingUnit 6 Corporate Culture（企业文化） Text What is Corporate Culture？ Supplementary Reading Creating a Culture oflnnovationUnit 7 Management（管理） Text ManagementDefined Supplementary Reading The Combination of Diversified CulturesUnit 8 Trade Fairs（展销会） Text Guangzhou Trade Fair Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia ProsperityUnit 9 Economic Crisis（经济危机） Text The Great Depression Supplementary Reading 10 Ways to Manage Your Money in Economic CrisisUnit 10 WTO&China（世界贸易组织与中国） Text A Closer Look at the WTO Supplementary Reading WTO Spirit： a Win—Win for AllUnit 11 Advertising （广告） Text Advertising Strategy Supplementary reading 10 Differences between Advertising and Public RelationsUnit 12 Human Resources Management（人力资源管理） Text The Tech Effect on Human Resources Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence CostsUnit 13 Contract and Contract Law（合同与合同法） Text Contractual Formation Supplementary Reading Origins of Contract lawUnit 14 Securities and Securities Law（证券与证券法） Text Securities Regulation in the United States Supplementary Reading Sarbanes—Oxley ActUnit 15 Commerce and Commercial Law（商业和商业法） Text Commercial law Supplementary Reading Basic Categories ofPropertyKey to the ExercisesReferences

由董晓波主编的《商务知识导读(英文版)》宗旨是：用英语传授国际经济贸易、金融和商务方面的基础理论和基础知识，对学生进行全面、严格的商务基础理论教育以及英语语言技能的培训，使学生既掌握商务经济贸易知识，又能用英语进行商务工作并阅读有关商务信息和资料。全书共十五章，涵盖了企业创立、国际贸易、国际金融、商业组织与投资、营销与保险、企业文化、经济危机、WTO等众多商务领域。