新编实用电子商务英语

第一章 电子商务的介绍 Chapter One Introduction to E-commerce　Lesson One Defining E-commerce　Lesson Two Explore E-commerce Development　Lesson Three Types of E-commerce　Vocabulary　Learning and Speaking　After-class Exercises第二章 电子商务的特点 Chapter Two Characteristics of E-commerce　Lesson One Advantages of E-commerce　Lesson TWO Limitations of E-commerce　Lesson Three Scope of E-commerce　Vocabulary　Listening and Speaking　After-class Exercises第三章 电子商务的组成选项Chapter Three E-commerce Options

第一章 电子商务的介绍 Chapter One Introduction to E-commerce　Lesson One Defining E-commerce　Lesson Two Explore E-commerce Development　Lesson Three Types of E-commerce　Vocabulary　Learning and Speaking　After-class Exercises第二章 电子商务的特点 Chapter Two Characteristics of E-commerce　Lesson One Advantages of E-commerce　Lesson TWO Limitations of E-commerce　Lesson Three Scope of E-commerce　Vocabulary　Listening and Speaking　After-class Exercises第三章 电子商务的组成选项Chapter Three E-commerce Options　Lesson One Identifying E-commerce Components　Lesson Two Identifying E-commerce Developing Stages　Vocabulary　Listening and Speaking　After-class Exercises第四章电子营销Chapter Four E-marketing　Lesson One Identifying Marketing Issues　Lesson Two Marketing Research　Lesson Three Monitoring Customer Visits　Vocabulary　Listening and Speaking　After-class Exercises第五章电子支付Chapter Five Electronic Payment　Lesson One Defining Electronic Payments　Lesson Two Identifying E-Payment Options　Lesson Three Exploring E-Cash　Lesson Four Understanding Credit Card Issues　Lesson Five Deftning Merchant Accounts　Lesson Six Exploring M一Commerce　Vocabulary　Listening and Speaking　After-class Exercises第六章客户服务Chaptel Six Customer Service　Lesson One(2ustomer Set-vice IssLles　Lesson TWO Customer Service Options　Vocabulary　Listening and Speaking　After-class E：xercises第七章 电子商务安全Chapter Seven E-commerce Security　Lesson C)ne E-commerce SecuIity Threats　Lesson TWO SecuIity Meastires and Enforcement，sfor EcommerceVoeabulary　Listening and Speaking　After-class Exercises课文翻译与练习答案　第一章课文翻译　第一章练习答案　第二章课文翻译　第二章练习答案　第三章课文翻译　第三章练习答案　第四章课文翻译　第四章练习答案　第五章课文翻译　第五章练习答案　第六章课文翻译　第六章练习答案　第七章课文翻译　第七章练习答案参考文献

本书是对电子商务进行的普及性知识介绍，尤其针对高职学院的学生进行指导性的引导，突出其实用性和可操作性，使学生在未来的工作中能够学以致用。本书也可供具有中级英语水平的专业人士学习专业英语，提高涉外业务能力。　　本书选材新颖，案例多选自与人们生活相关的内容，贴近实际生活，内容丰富通俗易懂，有一定的参阅性。本书共有七章，按照电子商务运作的基本流程依次展开。　　本书每章包括课文和英文对话，英文对话部分是对电子商务知识的简单展开，对话内容紧扣专业，既突出专业知识，也锻炼会话技能。书后附有课文翻译和练习答案。

　　本书是对电子商务进行的普及性知识介绍，尤其针对高职学院的学生进行指导性的引导，突出其实用性和可操作性，使学生在未来的工作中能够学以致用。本书也可供具有中级英语水平的专业人士学习专业英语，提高涉外业务能力。

　　本书选材新颖，案例多选自与人们生活相关的内容，贴近实际生活，内容丰富通俗易懂，有一定的参阅性。本书共有七章，按照电子商务运作的基本流程依次展开。

　　本书每章包括课文和英文对话，英文对话部分是对电子商务知识的简单展开，对话内容紧扣专业，既突出专业知识，也锻炼会话技能。书后附有课文翻译和练习答案。