高级综合商务英语

Unit 1 Globalization Text A The Empire Strikes Back Text B Disney Theme ParkUnit 2 Film Industry Text A The Harry Potter Economy Text B China's Investment in Silver ScreenUnit 3 Property Boom Text A Between a Rock and a Living Space Text B Building ExcitementUnit 4 Information Technology Text A Silicon Valley Visionary Who Put Apple on Top Text B Nokia at the Crossroads； Blazing PlatformsUnit 5 Creativity and Innovation Text A The Postmodern Craving for Creativity Text B Design ThinkingUnit 6 Commercial Litigation TextA Reducing the Risk of Commercial Litigation in the United States Text B The McDonald's Coffee Lawsuit and Now, the Rest of the StoryUnit 7 Mass Customization Text A BMW Drives Germany Text B How Mass Customization Is Changing Our WorldUnit 8 Crisis Management Text A A Crisis Made in Japan Text B Crisis Management in Belgium； the Case of Coca-ColaUnit 9 Internet and Our Life Text A How Long Will Google's Magic Last Text B Has the Internet Brought Us Together or Pulled Us ApartUnit 30 Career Planning Text A How to Change the World Text B How Will You Measure Your lifeUnit 13 Financial Crisis Text A Cinderella's Moment Text B Fixing Europe's Single CurrencyUnit 32 Entrepreneu
hip Text A Can Red Wine Help You Live Forever Text B An Interview with Tim Ferriss--Author of The 4-Hour Workweek

彭青龙等编著的《高级综合商务英语》共有12个单元，内容包括经济、管理、法律和文化四大模块，涉及全球经济、国际市场、新兴行业、信息技术、商业创新、法律诉讼、营销策略、危机公关、网络文化、职业规划、金融危机、企业管理等多个主题。每单元均由Lead．in、Text A、Text B及相关练习组成。Lead—in主题明确、内容新颖、形式多样，具有很强的针对性和启发性。Text A侧重商务知识习得、语言综合能力和逻辑思辨能力的训练，练习形式主要有篇章理解、完形填空、句子改写、翻译、听力、写作等。Text B是商务案例语篇阅读材料，注重培养学生分析问题和解决问题的能力，练习包括口述、会谈、辩论、应用文写作等多种形式。各个单元都十分强调口语、写作和商务实践能力，因此相应的配套练习也比较多。