书籍简介:

《现代商务英语综合教程》的编写宗旨为：在遵循现代外语教学理念的基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力。本书为该系列教材的第3册。

书籍目录:

CHAPTER 1 Retailing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 2 Franchising Background Case Listening Reading

CHAPTER 1 Retailing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 2 Franchising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 3 Advertising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 4 Marketing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 5 Business Negotiations Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 6 Logistics Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 7 Outsoureing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 8 Quality Control Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 9 Company Performance Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 10 Customer Service Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTERll Crisis Management Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 12 Entrepreneurs Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading

内容摘要:

《现代商务英语综合教程》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。

书籍规格:

书籍详细信息
书名	现代商务英语综合教程站内查询相似图书
	9787300127538 如需购买下载《现代商务英语综合教程》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN
出版地	北京	出版单位	中国人民大学出版社
版次	1版	印次	1
定价(元)	30.0	语种	简体中文
尺寸	26 × 19	装帧	平装
页数		印数

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书籍信息归属:

现代商务英语综合教程是中国人民大学出版社于2010.出版的中图分类号为 H31 的主题关于商务－英语－高等学校－教材的书籍。