任正非的竞争智慧

CHAPTER 1 Stepping into Battle: the Courage to Make Choices

1. Opportunity and Timing

2. Foundation of Huawei - Ren Zhengfei Taking Chances

3. China's Telecoms Industry - A Deep Pond with Plenty of Big Fish in It

CHAPTER 2 Personality Is Destiny

1. Hardships during Childhood

2. Effortful Study in the Army

3. Late Blooms Brought On by Fierce Battles

CHAPTER 3 Technology Market and the Customer

1. Technological Innovation - the Way to Become a Top Global Equipment Supplier

2. Marketing - Where R&D Begins and Ends

3. Focusing on Customers - Customer Satisfaction Is the Benchmark for a Good Product

CHAPTER 4 Fighting a Courageous Battle

1. Capturing the Domestic Market with a Flanking Strategy

2. Venturing into International Markets

CHAPTER 5 Strong Leadership

1. The Understated Legend

2. Avoiding the Fate of a Short-Iived Hero

3. Learning as a Driving Force

CHAPTER 6 Dominating the Market by Building and Elite Talent Pool

CHAPTER 7 Management-Driven Success

CHAPTER 8 Living in Crisis

CHAPTER 9 Increasing Resources,Maintaining Strategic Advantage

CHAPTER 10 Perseverance is Competitiveness

Huawei is a rather unique type of corporation characterized by decentralised ownership， and strong presence abroad. The image it has built of itself has earned the company the name "China Dragon". Ren Zhengfei， the founder of this "China Dragon" today employing 100，000 staff has become an inspiration to many.